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10 things bike firms could learn from their own ads

Guy Procter, 07 November 2011 13:42

Look at bike ads from decades past and you come away thinking some manufacturers today aren’t fighting hard enough for the customers they could have. What happened to having the balls to compare yourselves to your competitors? When did pointing out there are compelling reasons to ride other than fulfilling a trackday fantasy become a dumb idea? Why did you ...

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Why Yamaha's good news is bad news for you

Guy Procter, 04 November 2011 10:03

Yamaha has released its latest set of financial figures amid fanfare, proclaiming it has 'secured profitability in all business segments'. That's about as close to a whoop as Japanese businesses get. But it's ominous news for European Yamaha fans – the firm's impressive motorcycle performance (just a 0.4% decline year-on-year) has been driven entirely by 'large increases in unit sales ...

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New pub honours 100mph TT hero

Guy Procter, 12 October 2011 11:29

Pub chain Wetherspoon has named its new boozer in Caerphilly after a Welsh TT hero who lived in the town. The Malcolm Uphill, which opened on Cardiff Road yesterday, celebrates the life of the first man to record a production bike 100mph TT lap – which Uphill did on a Bonneville in 1972. The pub was set to be called ...

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First verdicts on 161bhp Motus V4 sports-tourer

Guy Procter, 10 August 2011 10:29

New American V4 sports-tourer the Motus MST-01 has completed the first leg of a multi-thousand-mile public development ride. The joyously coarse-sounding pushrod-actuated, direct-injected engine is the star of the soundtrack in this newly released video recap, which also features soundbites from the first journalists to ride the bike. Although to call them independent might be pushing it (both are 'friends' ...

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'It is a joy to be policed by Aprilia Mana GTs' say happy, productive citizens of Chongqing [REDACTED]

Guy Procter, 06 July 2011 14:06

Aprilia has secured a landmark deal with China, allowing it to ethically dispose of a large number of Mana 850 GTs. 30 of the twist-and-go middleweights – a year's-worth of sales in the UK – have joined the fleet of Chongqing police force, following a joint venture with the country's massive Zongshen bike business. The Manas are seen here escorting ...

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Pro-bike Prince of Wales meets Royal Legion's biker branch

Guy Procter, 17 June 2011 16:01

The House of Windsor's quiet pro-biking campaign goes on, as the Prince of Wales today met members of The Royal British Legion Riders Branch to thank them for their services to the British Armed Forces. Charles, father of Triumph-riding Harry and the Ducati-loving Duke of Cambridge, met 90 of the club's members at Clarence House where he took the opportunity ...

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New EBR 1190RS on sale in UK in 2011

Guy Procter, 15 June 2011 09:16

Magnesium wheels, 175bhp, 97ft-lb, 176kg, all-carbon bodywork, £27k, plans for three more new models…. THIS is how you bounce back from a breakup you even managed to lose your name in. And it'll be on sale in the UK before the end of 2011. Denied the right to append to his own name to bikes that are more his than ever (Harley-Davidson ...

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rating is 4

New Suzuki V-Strom 650 adventure bike teaser pics

Guy Procter, 08 June 2011 10:30

Suzuki has let out two more tantalising images of its new adventure bike, the all-new V-Strom 650. The illustrations are scarcely more informative than the Sound of Music-style mountain scene in the first release, but their drip-drip release at least shows how excited Suzuki is about the new bike. Which in turn leads us to expect more than a refresh ...

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The bikes Honda wants to build 4m a year of

Guy Procter, 26 May 2011 14:46

Honda says it will build FOUR MILLION of these little beauties, along with their Unicorn, Stunner and Activa siblings, each year by 2013. The £570 CB Twister 110 and £720 CB Shine 125 will form the bulk of the growth in output from the three mega-factories Honda will have running in India by late 2012. If they hit their target Honda ...

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Meet the Narley – oh wait, they called it a Norley

Guy Procter, 05 May 2011 13:24

That most promiscuous of motorcycle frames, the Norton featherbed, has mated again – this time with a Harley. And it’s produced a handsome mongrel that’s for sale in aid of charity Curing Kids Cancer. Santiago Choppers' owner Alan Bernard built the bike using a 1200cc Harley Sportster engine installed in a Norton frame using the Café Racer style bodywork and ...

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