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10 things bike firms could learn from their own ads

Guy Procter, 07 November 2011 13:42

Look at bike ads from decades past and you come away thinking some manufacturers today aren’t fighting hard enough for the customers they could have. What happened to having the balls to compare yourselves to your competitors? When did pointing out there are compelling reasons to ride other than fulfilling a trackday fantasy become a dumb idea? Why did you ...

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rating is 3

Would you buy a hyper-scooter?

Guy Procter, 19 October 2011 15:29

It might be the first big scooter ever to catch your attention – and then only for an instant, because you thought it was a melted RSV4 – but the new Aprilia SRV850 begs the question: would you? It's 2011 after all, sports bikes no longer attract universal esteem and we've all got a bit more broad-minded. Are you ready ...

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rating is 5

VIDEO: Aprilia RSV4 Factory APRC SE v some Datsun – are bike firms growing their balls back?

Guy Procter, 23 June 2011 17:17

Look at bike ads from decades passed and you come away thinking some manufacturers today aren’t fighting hard enough for the customers they have. Most of all, why did they ever decide to let cars get away with selling themselves as fast or exciting or reasonably priced? So we're pleased to see a tentative return to the glory days with ...

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rating is 2.5

Ducati burns the history books with new 1199 superbike

Guy Procter, 01 June 2011 10:14

The first spy shot of Ducati's 1198-replacing new superbike confirms the firm is a lot less sentimental about traditional Ducati characteristics than many fans. The result is the most extreme V-twin ever, but with its RSV4-alike tail, Kawasaki-style side-mounted shock and Buell-pattern belly-mounted exhaust it's without question less distinctively Ducati. But the fact is the firm can't afford to care. ...

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rating is 3

Tuono V4R too ugly? French to the rescue!

Guy Procter, 27 April 2011 17:26

Fabulous new Aprilia Tuono V4R too ugly for you? Here come the French, with what they hope is the answer - a modified RSV4, dubbed the V4 Street. Arriving just after the launch of the Tuono V4R the V4 Street would be the perfect riposte, if its prolapsed air intakes and hat-wearing headlight didn’t achieve the opposite of what was ...

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rating is 3

New Kawasaki ZX-10R gets mean (not green) makeover

Guy Procter, 01 April 2011 17:02

Kawasaki’s new ZX-10R may have lost the outright power battle with the BMW S1000RR and the handling scrap to Aprilia’s RSV4 APRC but it’s determined to walk away from the tussles head held high in the styling department. To that end Kawasaki USA’s taken the big Ninja to the ‘king of custom sportsbikes’ Robert Fisher, boss of Florida’s Roaring Toyz, ...

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rating is 4

Stunning Alitalia Aprilia RSV4 revealed

Guy Procter, 09 February 2010 14:37

This is Aprilia's gorgeous new Alitalia liveried-RSV4. The Italian airline will sponsor Max Biaggi and Leon Camier's 200mph+ V4s in WSB this season, lending the bikes a stunning tricolore paint scheme that perfectly suits its angluar lines.

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