Watch custom guru Roland Sands ride his latest custom creation – a modified Buell, branded the BuHell.

Former racer Sands “abuses it in all its glory” and talks about the bikes creation in this short vid.

• Watch the video here

He said: “Building this bike was a little touch of Hell, that’s why we called it the BuHell. Over a year and a half in the making, but in the end it was all worth it.”