NEC Bike Show a success but visitor numbers down 17%

The NEC bike show has been hailed a success despite visitor numbers falling by almost 24,000.

This year just 110,974 people visited the 10-day Birmingham-based show in contrast to 134,465 last year.

But this shortfall is in line with organisers’ expectations and hasn’t stopped some manufacturers like Norton having a great show and making dozens of sales.

Finlay McAllan, managing director at MCIE, said: “Providing a positive platform to reach an audience of in excess of 110,000 underlines the Show’s position as the UK’s premier motorcycle Show in spite of what is quite clearly a stifling economic climate.”

Read more about Norton’s show success in MCN on sale December 9.