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By Dan Aspel -
New bikes
02 November 2010 10:27
KTM is defending its position after recent 125 Duke adverts featured exactly the kind of aggressive riding that boss Stefan Pierer is trying to ban.
The videos show teenage riders on pavements and 'backing it in' in t-shirts and trainers. The promotions for the 125cc learner-friendly bike have so far had over 160,000 online views between them.
KTM CEO Pierer is also President of ACEM, the European representative of motorcycle manufacturers. In August he told the body: “Aggressive riding styles and any depiction of unsafe behaviour on public roads will be banned from ACEM manufacturers’ PR campaigns.”
The BMF believes KTM has ignored its own advice.
Read the full story in the next issue of MCN, on sale 3 November.
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Add your comment – Video: KTM slammed over 125 Duke vids
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Charro says
Nice one Stefan!
Hey Stefen and the boys and girls at KTM do it again. Great follow up to the ‘Duke’ ads showing every possible legal and illegal public highway motorcycle ‘street move’ both known and unknown to man.
Bit more insight into this here:-
http://backroadsrider.wordpress.com/2010/08/01/advertising-standards/
BMF = boring!!
03 November 2010 22:57
arthurbikemadsays
Corse the MCN don't do videos of reveiwers riding over the speed limit, pulling wheelies etc etc on UK roads do they....?
03 November 2010 21:14
bubba1968 says
pavement issue
it's a promo vi , which most are done, off limits to the public.
camera men dont want the public walking through a shot so get real and stop moaning about nothung.
03 November 2010 16:57
Larzarussays
!?
03 November 2010 14:33
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