Skip to content
In association with
By Guy Procter -
08 June 2011 10:43
Paint it orange, ride it lairy: it's a tried and trusted sales technique for KTM, whose partnership with Indian giant Bajaj has yielded the new Duke 125 and access to a wonderfully cost-efficient supply chain for the Austrian firm.
Allowing the Pune-based firm to copy its marketing methods is the most obvious form of payback. It's hard to see how this squares with KTM boss Stefan Pierer's assertion as president of ACEM that "Aggressive riding styles and any depiction of unsafe behaviour on public roads will be banned from ACEM manufacturers' PR campaigns".
But doesn't it work well!
That KTM ad template in full
Upload stories, photos or videos direct to the site, or email email@example.com.
Or call us on 01733 468842 (+44 1733 468842)
Add your comment – What KTM taught Bajaj about promoting its new Pulsar 220
Sign in You must be signed in to submit a comment.
10 June 2011 07:33
The first seconds of this Pular 220 made me laugh, looks like to bike is totally falling apart,
should never have used that. Advertising is an art.
08 June 2011 15:34
The brakes are a bit sharp.
08 June 2011 15:29
08 June 2011 13:49
08 June 2011 13:32
Save money by comparing quotes. It's quick and easy
With over 18,000 products, MCN shop is the best place to buy your biking kit
Motorcycle Cover | Cheap Motorcycle Insurance | Moped Insurance | Scooter Insurance | 125 Insurance | Work Experience
Car Magazine | Empire | FHM | Parkers | LRO | Today's Golfer | Zoo
Bauer Consumer Media Ltd (company number 01176085, 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)