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£1.2 million ‘Think Bike’ campaign this spring

Steve Farrell, 07 February 2013 11:05

Drivers will be told to look out for bikes in a £1.2mllion government campaign this spring. The ‘Think bike’ campaign will run from March to April, to coincide with many riders returning to the roads after winter. The Department for Transport plans to spend more on the initiative than almost any other road safety campaign this year. Funding of £1.275million ...

Bikers recognised in New Years Honours List

Andy Downes, 02 January 2013 11:41

Motorcycle dealer and long time backer of motorcycle racing Colin Appleyard is one of four people from the motorcycle world honoured by the Queen in the New Year's Honours list. Appleyard has been involved in all levels of racing both on and off road for many years and is highly respected in the racing world. He has now been awarded ...

MAG MEP view

Anonymous, 15 March 2012 18:43

As an avid motorcyclist I am aware of the campaigns MAG have been running, and have added my name to several of the petitions for motorcycle safety and law. By chance I am also on a mailing list from one of our MEPs. Here is a copy of a section of the latest e-mail that he has sent out to ...

Win a £12,000 bike for doing police Bikesafe course

Steve Farrell, 03 November 2011 16:08

Motorcyclists are being offered the chance to win a bike worth £12,000 for doing a safe riding course taught by police. A scooter worth up to £2000 is also on offer in the initiative to improve motorcycle safety in London. Winners will get to choose the bike or scooter model they want up to the prize value. Three runners up ...

Spending review warning

Steve Farrell, 25 October 2010 17:10

Motorcycle safety could suffer due to Chancellor George Osborne’s spending cuts, the British Motorcyclists Federation has warned. Local authorities are likely to reduce spending on road maintenance, leading to more potholes, and axe safety initiatives including subsidised rider training. Free police-run Bikesafe riding courses are in jeopardy because they receive funding from forces and local authorities, both of which have ...

Motorcycle Industry Association call for permanence in London bus lane scheme

James Sharpe, 01 June 2010 16:13

The Motorcycle Industry Association has called for motorcyclists to be allowed permanent access to London’s bus lanes. The experimental scheme in place at the moment, which currently allows bikers to travel in bus lanes in the capital, is due to end on 5 July, and the MCI are calling on the relative authorities to make the scheme permanent. Steve Kenward, ...

Motorcycle awareness message on signs across California

James Sharpe, 18 February 2010 13:18

The California Highway Patrol has started a campaign to make motorists more aware of bikes. The message, ‘Share the road, look twice for motorcyclists’, is now being shown on over 700 signs across the state. Robert Gladden, director of the US’s Motorcycle Safety Foundation said: “The Motorcycle Safety Foundation, along with many thousands of motorcyclists, applaud the California Highway Patrol, ...

Motorcycle safety video not boring or gruesome shock

Ped Baker, 02 November 2009 11:41

Motorcycle safety videos usually fall into two camps: Shock horror crash gore or sensible but dull this-is-responsible-riding. Very few successfully get across a meaningful yet watchable message but this new video from the Motor Accident Commission of South Australia is the best effort so far. The Commissions other videos haven't been so well received by riders around the world with ...

Three more U.S. states considering less restrictive helmet laws

MSN1, 25 March 2009 00:06

Author's note: There are several more states besides these which are at least looking at softening helmet laws. I took great pains not to misrepresent the positions or passions of respective parties in writing this. And I was commended by at least one senator interviewed for my balance and neutrality (not saying I also do not have opinions besides, but ...

New optical illusion motorcycle safety advert

Steve Farrell, 18 March 2009 14:57

A new motorcycle TV safety advert uses optical illusions to warn drivers how carefully they need to look for motorcyclists at junctions. The Transport for London ad was devised after psychologists found people mistakenly thought smaller objects would take longer to reach them than larger ones, even those moving at the same speed. This 'size arrival effect' could explain accidents ...