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Government launches motorcycle safety campaign

Andy Downes, 21 July 2014 11:38

A radio campaign aimed at reducing the number of collisions at junctions between cars and motorcycles is launching today across the country. The THINK! radio campaign encourages drivers to take longer to look for motorcyclists after figures revealed that 30 bikers are killed or injured every day at junctions, Road Safety Minister Robert Goodwill has announced.The ‘Didn’t See’ campaign will ...

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Bikers recognised in New Years Honours List

Andy Downes, 02 January 2013 11:41

Motorcycle dealer and long time backer of motorcycle racing Colin Appleyard is one of four people from the motorcycle world honoured by the Queen in the New Year's Honours list. Appleyard has been involved in all levels of racing both on and off road for many years and is highly respected in the racing world. He has now been awarded ...

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Win a £12,000 bike for doing police Bikesafe course

Steve Farrell, 03 November 2011 16:08

Motorcyclists are being offered the chance to win a bike worth £12,000 for doing a safe riding course taught by police. A scooter worth up to £2000 is also on offer in the initiative to improve motorcycle safety in London. Winners will get to choose the bike or scooter model they want up to the prize value. Three runners up ...

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Spending review warning

Steve Farrell, 25 October 2010 17:10

Motorcycle safety could suffer due to Chancellor George Osborne’s spending cuts, the British Motorcyclists Federation has warned. Local authorities are likely to reduce spending on road maintenance, leading to more potholes, and axe safety initiatives including subsidised rider training. Free police-run Bikesafe riding courses are in jeopardy because they receive funding from forces and local authorities, both of which have ...

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Motorcycle safety video not boring or gruesome shock

Ped Baker, 02 November 2009 11:41

Motorcycle safety videos usually fall into two camps: Shock horror crash gore or sensible but dull this-is-responsible-riding. Very few successfully get across a meaningful yet watchable message but this new video from the Motor Accident Commission of South Australia is the best effort so far. The Commissions other videos haven't been so well received by riders around the world with ...

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New optical illusion motorcycle safety advert

Steve Farrell, 18 March 2009 14:57

A new motorcycle TV safety advert uses optical illusions to warn drivers how carefully they need to look for motorcyclists at junctions. The Transport for London ad was devised after psychologists found people mistakenly thought smaller objects would take longer to reach them than larger ones, even those moving at the same speed. This 'size arrival effect' could explain accidents ...

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ACPO eats its words

Steve Farrell, 02 December 2008 17:29

Police chiefs have made a humiliating climb-down over proposals to ban motorcycles, following pressure from MCN. The Association of Chief Police Officers (ACPO) has admitted to MPs that basic claims backing up the proposal were untrue. ACPO had told the commons transport committee motorcycles may not belong on UK roads but has now accepted: ‘Motorcycling is a viable and necessary ...

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Europe’s first Vision Zero road is good news for motorcyclists

Michael Carroll, 12 May 2008 09:39

The first stretch of road in Europe built according to the goals of Vision Zero has been hailed as a milestone for motorcycle safety by the president of the Federation of European Motorcyclists’ Associations (FEMA). Hans Petter Strifeldt says the 15km stretch of RV32 road in Norway puts motorcycling back into the heart of Vision Zero, a strategy designed to ...

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“Euro politicians want to ban motorcycles”

Steve Farrell, 26 February 2008 17:32

Brussels politicians want us off the roads, according to the president of the Association of European Motorcycle Manufacturers. European law makers intend to ban all motorcycles from the roads for good because they view them as too dangerous, ACEM president Stefan Pierer told MCN. Pierer said: “The politicians in Brussels are a big problem. They would like to forbid riding ...

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Green light for dark visors

Steve Farrell, 29 March 2007 10:24

Dark visors during daylight hours should not lead to prosecution, police have finally agreed. The Motorcycle Enforcement Strategy for England, Wales and Northern Ireland says advice should be given only. The Association of Chief Police Officers (ACPO) asked riders through MCN what the strategy should be before drawing it up. Common sense on dark visors was one of your biggest ...


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