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New optical illusion motorcycle safety advert

A new motorcycle TV safety advert uses optical illusions to warn drivers how carefully they need to look for motorcyclists at junctions. The Transport for London ad was devised after psychologists found people mistakenly thought smaller objects would take longer to reach them than larger ones, even those moving at the same speed. This 'size arrival effect' could explain accidents ...

  • Motorcycle News
  • General news
  • 18 March 2009

£1.2 million ‘Think Bike’ campaign this spring

Drivers will be told to look out for bikes in a £1.2mllion government campaign this spring.  The ‘Think bike’ campaign will run from March to April, to coincide with many riders returning to the roads after winter.  The Department for Transport plans to spend more on the initiative than almost any other road safety campaign this year. Funding of £1.275million ...

  • Motorcycle News
  • General news
  • 07 February 2013

Win a £12,000 bike for doing police Bikesafe course

Motorcyclists are being offered the chance to win a bike worth £12,000 for doing a safe riding course taught by police. A scooter worth up to £2000 is also on offer in the initiative to improve motorcycle safety in London. Winners will get to choose the bike or scooter model they want up to the prize value. Three runners up ...

  • Motorcycle News
  • General news
  • 03 November 2011

Spending review warning

Motorcycle safety could suffer due to Chancellor George Osborne’s spending cuts, the British Motorcyclists Federation has warned. Local authorities are likely to reduce spending on road maintenance, leading to more potholes, and axe safety initiatives including subsidised rider training. Free police-run Bikesafe riding courses are in jeopardy because they receive funding from forces and local authorities, both of which have ...

  • Motorcycle News
  • General news
  • 25 October 2010

ACPO eats its words

Police chiefs have made a humiliating climb-down over proposals to ban motorcycles, following pressure from MCN. The Association of Chief Police Officers (ACPO) has admitted to MPs that basic claims backing up the proposal were untrue. ACPO had told the commons transport committee motorcycles may not belong on UK roads but has now accepted: ‘Motorcycling is a viable and necessary ...

  • Motorcycle News
  • General news
  • 02 December 2008

2009 Honda Fireblade ABS - First official pictures

The flagship Honda CBR1000RR Fireblade becomes the first superbike to get ABS in 2009 and comes in a range of new colours. Video: 2008 Honda CBR1000RR Fireblade launch test The optional anti-lock brakes have been designed specifically for fast track riding. Honda claims that in tests of the anti-lock version against expert riders on non-ABS Blades, the experts needed several attempts before ...

  • Motorcycle News
  • New bikes
  • 05 September 2008

2009 Honda CBR600RR ABS - First official pictures

Honda has released the full details and pictures for the revised 2009 Honda CBR600RR ABS. The main news is the addition of Electronically-Controlled Combined ABS – an all-new ABS system using electronic control to not only regulate brake pressure to prevent wheels locking, but also to spread braking force between front and rear brakes to give optimum stopping. Video: Honda's ...

  • Motorcycle News
  • New bikes
  • 05 September 2008

Thames Valley Police to remove speeding campaign posters

Officers stand proudly in front of a "motorcycle safety" poster showing a small boy clutching a crash helmet and wondering where daddy is. And perhaps we should take it as sign of the level of thought and planning that went into the posters that just one week later they were all to be taken down due to a major gaffe: ...

  • Motorcycle News
  • General news
  • 18 August 2008

Government considering “zero deaths” road safety policy

The UK may adopt a Swedish road safety policy once said by its own creator to be incompatible with motorcycles. Claes Tingvall, the author of Vision Zero, said there was “no room for motorcycles” in it. Now UK Government is deliberating whether to introduce the policy here from 2010, when existing road safety targets expire. Road safety minister Jim Fitzpatrick ...

  • Motorcycle News
  • 21 July 2008

Motorcycles to get new onboard warning systems

Motorcycles will get new onboard warning systems to tell the rider when he's going too fast under proposals announced in Brussels today. Government rejects speed limiter calls The technology will tell the rider when he's going into a bend too fast or exceeding the speed limit. A 'frontal collision warning' system will detect when the bike is too close to ...

  • Motorcycle News
  • General news
  • 25 June 2008

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