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What KTM taught Bajaj about promoting its new Pulsar 220

Guy Procter, 08 June 2011 10:43

Paint it orange, ride it lairy: it's a tried and trusted sales technique for KTM, whose partnership with Indian giant Bajaj has yielded the new Duke 125 and access to a wonderfully cost-efficient supply chain for the Austrian firm. Allowing the Pune-based firm to copy its marketing methods is the most obvious form of payback. It's hard to see how ...

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Burnout competition goes disastrously wrong

Guy Procter, 03 August 2009 17:09

Both bikes caught fire and one rider ended up in hospital after a burnout competition went disastrously wrong at the weekend. Neil de Jersey’s Yamaha FZR1000 EXUP burst into flames shortly after he stopped his burnout, with the fire leaping onto his burnout rival’s GSX-R too. The Suzuki’s flames were soon put out but the EXUP received a throrough roasting. ...

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Watch Ronnie Renner's six-storey jump

Guy Procter, 27 July 2009 14:08

Red Bull stunt rider Ronnie Renner smashed his own world record jump on Saturday, reaching 63.5ft from the ground. That beats his previous best of 59.2ft. It was over all too quickly - but you can watch it in lavish slo-mo in this video: Ronnie's record-breaking jump   Vital to the success of the jump was the 'whip' Renner achieved ...

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BMW S1000RR a Yamaha R6 copy?

Guy Procter, 12 February 2009 12:11

Is the new BMW S1000RR a Yamaha R6 rip-off? YouTuber mca8690 certainly thinks so, and he’s gone to the trouble of producing this video to prove it. The S1000RR was spotted early in its development sporting modified R6 panels, which it wore ‘with space to spare’ according to BMW development boss Peter Mueller. We don’t agree with mca8690’s embittered suggestion the ...

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