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What KTM taught Bajaj about promoting its new Pulsar 220

Guy Procter, 08 June 2011 10:43

Paint it orange, ride it lairy: it's a tried and trusted sales technique for KTM, whose partnership with Indian giant Bajaj has yielded the new Duke 125 and access to a wonderfully cost-efficient supply chain for the Austrian firm. Allowing the Pune-based firm to copy its marketing methods is the most obvious form of payback. It's hard to see how ...

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Video: the Ducati Diavel that went racing

Guy Procter, 27 May 2011 16:47

It's got the power to out-drag a Ducati 1198 and it can out-brake one too. So why is nobody racing the highly-acclaimed new Ducati Diavel? Well, several reasons actually, but thinking it through would have taken all the fun out of finding out. You can find out more about exactly how this experiment ended up in next week's MCN.

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Video: Vyrus 987 in testing

Guy Procter, 18 January 2010 13:51

This is Prada heir Lorenzo Bertelli’s new toy – the new Ducati 1198R-powered Vyrus 987, as delivered to him by Vyrus boss Ascanio Rodorigo on Christmas Eve. Rodorigo borrowed the bike back to show off at the weekend’s Verona Motor Bike Expo (looks like they took the rug too). Previously set to be the world’s most powerful production bike, the ...

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Motoczysz TTXGP racer on the dyno: it's real! It sounds alright!

Guy Procter, 15 May 2009 10:36

Sceptics who feared MotoCzysz might not be able to deliver its electric TTXGP racer in time for the race behold: it's the E1PC testing on the dyno. And what a lovely sight and sound the couple make. Michael Czysz says his new 'digital superbike' will revolutionise sportsbike ownership, as its PC-like 'open architecture' concept allows owners to upgrade parts and ...

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BMW S1000RR a Yamaha R6 copy?

Guy Procter, 12 February 2009 12:11

Is the new BMW S1000RR a Yamaha R6 rip-off? YouTuber mca8690 certainly thinks so, and he’s gone to the trouble of producing this video to prove it. The S1000RR was spotted early in its development sporting modified R6 panels, which it wore ‘with space to spare’ according to BMW development boss Peter Mueller. We don’t agree with mca8690’s embittered suggestion the ...

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