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KTM Freeride video brilliantly sells appeal of electric dirtbikes

Guy Procter, 09 November 2011 10:41

KTM has done the electric dirtbike industry a massive favour with its latest promo. The clip, which shows the lithe, 'leccy Freeride E tearing up Barcelona from bedside to BMX track brilliantly articulates the benefits silent motive power can have. The power of e-dirtbikes to vaporize indignation and opposition to riding from non-riders should not be underestimated. Without leaving a ...

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rating is 5

VIDEO: Aprilia RSV4 Factory APRC SE v some Datsun – are bike firms growing their balls back?

Guy Procter, 23 June 2011 17:17

Look at bike ads from decades passed and you come away thinking some manufacturers today aren’t fighting hard enough for the customers they have. Most of all, why did they ever decide to let cars get away with selling themselves as fast or exciting or reasonably priced? So we're pleased to see a tentative return to the glory days with ...

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rating is 3

MV Agusta F3 first ride: "Unusual but intuitive" says designer Adrian Morton

Guy Procter, 14 June 2011 14:19

The designer of MV's new F3 Adrian Morton has told MCN what the bike is like to ride. Naturally he thinks it's good, but given it's his first ever ride on the machine he styled, and he's a regular rider just like the rest of us rather than a superhero Stig-style tester, his observation the handling feels 'unusual but intuitive' is ...

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rating is 5

MV Agusta F3: How it could have looked, how it does sound

Guy Procter, 14 June 2011 13:45

MV Agusta’s radically small, sexy and advanced new triple – which is heard for the first time in this video from an MV owners group event in Italy – started life in even more extreme form, its British designer has revealed. How the new F3 sounds Speaking for the first time about the 140bhp, 675cc machine – which looks set ...

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rating is 2.5

What KTM taught Bajaj about promoting its new Pulsar 220

Guy Procter, 08 June 2011 10:43

Paint it orange, ride it lairy: it's a tried and trusted sales technique for KTM, whose partnership with Indian giant Bajaj has yielded the new Duke 125 and access to a wonderfully cost-efficient supply chain for the Austrian firm. Allowing the Pune-based firm to copy its marketing methods is the most obvious form of payback. It's hard to see how ...

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rating is 2.5

2011 Motoczysz E1PC – M1cha3l Rutt3r's 200bhp digital watch

Guy Procter, 03 June 2011 17:41

This is the bike Michael Rutter wil ride in this year's electric TT, though if MotoCzysz had it their way no doubt it would be the Digital TT. Because what with all the over-promising and under-delivering the word 'electric' has kind of lost its caché in connection with motorcycling. MotoCzysz are going all-in with 'd1g1tal' - like 'digital' but even ...

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rating is 3

Video: the Ducati Diavel that went racing

Guy Procter, 27 May 2011 16:47

It's got the power to out-drag a Ducati 1198 and it can out-brake one too. So why is nobody racing the highly-acclaimed new Ducati Diavel? Well, several reasons actually, but thinking it through would have taken all the fun out of finding out. You can find out more about exactly how this experiment ended up in next week's MCN.

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rating is 2

250 bobber 'Tha Heist' makes UK debut at BMF show

Guy Procter, 12 May 2011 12:45

The 250 class continues to stretch in all directions, with the UK launch of ‘Tha Heist’, a lightweight bobber packing full-size attitude. Designed by Cleveland CycleWerks in the states, the Heist will cost around £3500, weighs just 115kg and is powered by a counter-balanced 250cc single. It’s able to run at up to 120mpg, with 80mpg a typical average. 

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rating is 5

Brammo launches four 'game changing' new bikes: ones real riders will like

Guy Procter, 04 May 2011 09:49

American electric bike manufacturer Brammo is launching four new models featuring 'a game-changing mechatronic propulsion unit that emulates the feeling and performance of a traditional internal combustion engine'. Principally, the technology – dubbed IET, for Integrated Electric Transmission – offers the rider six gears, enabling them to balance or maximise acceleration, top speed and range, just like they would on ...

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rating is 3

Video: S1000RR faster than an M3 even in the wet

Guy Procter, 03 May 2011 17:00

BMW's M3 saloon is lame, according to a shock video admission by the firm itself. It’s released this video of its ‘fastest’ four-wheeler racing its fastest bike in what we can only interpret as a farewell to the car-making business. They could have waited for a dry day to make it a fair fight, but no, so determined were they ...

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