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rating is 5

10 worst and five best promo videos

Steve Farrell, 26 April 2013 07:00

1. Kawasaki Z800Bystanders gawp at the new Z800 and take photographs in this preposterous video from Kawasaki Australia. It's as though they've found a portal to another universe and not a mass production motorcycle. A trucker radios his mates and weirdly gets a nod from the passing rider. Two hairy Antipodeans applaud and give thumbs up to the parked bike. Clearly ...

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rating is 2.5

Saucy ads for scooter kit

Steve Farrell, 21 December 2012 10:24

Scooter aprons get women so hot they need to take off all their clothes. That appears to be the suggestion of a series of viral ads from Italian bike accessories firm Tucano Urbano. In the first, a man lays his scooter apron across the bed before his partners gets in, and its unbearable warmth compels her to strip to her ...

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rating is 3

Video: MCN rides with The White Helmets

Steve Farrell, 07 August 2012 11:45

When I asked the White Helmets if they could teach me to jump over something, I had in mind an object about waist-height. Big enough for injury to be a possibility - otherwise no one would be impressed - but not a certainty. A dog would be too small; the Snake River Canyon too big. Something like a supermarket checkout ...

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rating is 5

The best and worst TV ads featuring motorcycles

Steve Farrell, 04 April 2012 09:40

Worst Chanel with Keira Knightley Zovirax ‘The Day You Went to Work’ Ewan McGregor Davidoff Ewan McGregor Rimmel, Kate Moss Kawasaki 100 Walkers Crisps New Think Bike ads McDonald’s drive-thru Bovril Best Think Once, think twice, think bike Black Visa Honda Impossible Dream Allstate Insurance Road Rash Bajaj Pulsar

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rating is 3

Bike industry wants ‘damaging’ insurance ad pulled from TV

Steve Farrell, 23 September 2011 11:30

The motorcycle industry is calling for insurance ads featuring a biker injured in a crash to be withdrawn from TV. The Motorcycle Industry Association says the Aviva ads, shown during the ITV’s period drama Downton Abbey, are damaging its efforts to get more people into biking. The 10-second ads, referred to as ‘idents’, dramatise the real-life story an Aviva customer ...

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rating is 4

Video: Hold tight and pray… MCN man’s Cal Crutchlow pillion ride

Steve Farrell, 09 June 2011 13:55

I have never done a track day or got my knee down and think the 47bhp made by my BMW G650GS is plenty. So I was the obvious choice in MCN’s office to stick on the back of a 180bhp superbike ridden by Britain’s only MotoGP racer on one of the fastest circuits in the sport’s calendar. The idea is ...

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rating is 4

Video: 140mph speeding biker

Steve Farrell, 27 May 2010 16:30

Footage of a speeding motorcyclist hitting 140mph has been released by police. Kent Police says the rider is one of several caught using its unmarked video bikes.The force has released the footage as a warning ahead of the Ace Café’s Margate Meltdown run on Monday.      A spokesman said a 37-year-old-man from Eccles was banned for 12 months, ordered to ...

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rating is 4

Video: Maddison jumps Tower Bridge

Steve Farrell, 13 July 2009 17:37

Well that’s one way to cross Tower Bridge when you’re in a hurry. Freestyle motocross legend and stunt god Robbie Maddison caused shock and awe with this amazing stunt at 2.55am on Monday.     The 27-year-old Australian performed a back-flip between the draw bridges, 30 metres over the Thames. Maddison, who holds the world motorcycle jump record of 106.9 metres, had ...

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rating is 4.5

New optical illusion motorcycle safety advert

Steve Farrell, 18 March 2009 14:57

A new motorcycle TV safety advert uses optical illusions to warn drivers how carefully they need to look for motorcyclists at junctions. The Transport for London ad was devised after psychologists found people mistakenly thought smaller objects would take longer to reach them than larger ones, even those moving at the same speed. This 'size arrival effect' could explain accidents ...

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rating is 3.5

Airbag doctor: “I don’t wear one”

Steve Farrell, 19 February 2009 14:13

A doctor behind calls for airbag jackets to be made compulsory riding equipment has admitted he doesn’t wear one on his own motorcycle. Last week Andy Parfitt told BBC Radio 1’s Newsbeat: “I think dozens of lives could be saved if these jackets were made compulsory.” But he told MCN: “I haven’t bought one. Why haven’t I bought one? I don’t ...

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