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10 worst and five best promo videos

1. Kawasaki Z800Bystanders gawp at the new Z800 and take photographs in this preposterous video from Kawasaki Australia. It's as though they've found a portal to another universe and not a mass production motorcycle. A trucker radios his mates and weirdly gets a nod from the passing rider. Two hairy Antipodeans applaud and give thumbs up to the parked bike. Clearly ...

  • Motorcycle News
  • General news
  • 26 April 2013

Saucy ads for scooter kit

Scooter aprons get women so hot they need to take off all their clothes. That appears to be the suggestion of a series of viral ads from Italian bike accessories firm Tucano Urbano. In the first, a man lays his scooter apron across the bed before his partners gets in, and its unbearable warmth compels her to strip to her ...

  • Motorcycle News
  • General news
  • 21 December 2012

Video: MCN rides with The White Helmets

When I asked the White Helmets if they could teach me to jump over something, I had in mind an object about waist-height. Big enough for injury to be a possibility - otherwise no one would be impressed - but not a certainty. A dog would be too small; the Snake River Canyon too big. Something like a supermarket checkout ...

  • Motorcycle News
  • General news
  • 07 August 2012

The best and worst TV ads featuring motorcycles

Worst Chanel with Keira Knightley Zovirax ‘The Day You Went to Work’ Ewan McGregor Davidoff Ewan McGregor Rimmel, Kate Moss Kawasaki 100 Walkers Crisps New Think Bike ads McDonald’s drive-thru Bovril Best Think Once, think twice, think bike Black Visa Honda Impossible Dream Allstate Insurance Road Rash Bajaj Pulsar

  • Motorcycle News
  • General news
  • 04 April 2012

Bike industry wants ‘damaging’ insurance ad pulled from TV

The motorcycle industry is calling for insurance ads featuring a biker injured in a crash to be withdrawn from TV. The Motorcycle Industry Association says the Aviva ads, shown during the ITV’s period drama Downton Abbey, are damaging its efforts to get more people into biking. The 10-second ads, referred to as ‘idents’, dramatise the real-life story an Aviva customer ...

  • Motorcycle News
  • General news
  • 23 September 2011

Video: Hold tight and pray… MCN man’s Cal Crutchlow pillion ride

I have never done a track day or got my knee down and think the 47bhp made by my BMW G650GS is plenty. So I was the obvious choice in MCN’s office to stick on the back of a 180bhp superbike ridden by Britain’s only MotoGP racer on one of the fastest circuits in the sport’s calendar. The idea is ...

  • Motorcycle News
  • General news
  • 09 June 2011

Video: BMW G650GS is a lot of bike for £5000

MCN’s world-first ride on the new BMW G650GS has shown it’s competent on and off road and novice-friendly too. The BMW has 47bhp, which from 2013 will be the new power limit for novice riders, up from 33bhp. And at £4920 plus on-the-road charges, it’s one of the cheapest big bikes you can buy, undercutting even Suzuki’s budget SV650 at ...

  • Motorcycle News
  • First rides & tests
  • 10 March 2011

Video: 140mph speeding biker

Footage of a speeding motorcyclist hitting 140mph has been released by police. Kent Police says the rider is one of several caught using its unmarked video bikes.The force has released the footage as a warning ahead of the Ace Café’s Margate Meltdown run on Monday.      A spokesman said a 37-year-old-man from Eccles was banned for 12 months, ordered to ...

  • Motorcycle News
  • General news
  • 27 May 2010

Video: Maddison jumps Tower Bridge

Well that’s one way to cross Tower Bridge when you’re in a hurry. Freestyle motocross legend and stunt god Robbie Maddison caused shock and awe with this amazing stunt at 2.55am on Monday.     The 27-year-old Australian performed a back-flip between the draw bridges, 30 metres over the Thames. Maddison, who holds the world motorcycle jump record of 106.9 metres, had ...

  • Motorcycle News
  • General news
  • 13 July 2009

New optical illusion motorcycle safety advert

A new motorcycle TV safety advert uses optical illusions to warn drivers how carefully they need to look for motorcyclists at junctions. The Transport for London ad was devised after psychologists found people mistakenly thought smaller objects would take longer to reach them than larger ones, even those moving at the same speed. This 'size arrival effect' could explain accidents ...

  • Motorcycle News
  • General news
  • 18 March 2009


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