Ducati's 2008 Monster 696

Ducati's 2008 Monster 696

MCN and Ducati present the Monster 696

By Sarah Carnell, Adam Child -

First rides & tests

 04 June 2008 16:12

Ever wondered what goes on behind the scenes of a launch of a new bike?

Well Ducati has decided to spill the beans.

The full story behind the development and world launch of the new Ducati Monster 696 is now online in a special, six-page ‘e-zine’ commissioned by the Italian manufacturer.

It includes the full development story of the landmark bike, MCN Road Tester Adam Child reveals what happens behind the scenes at the motorbike’s press launch and there are never before published interviews about the bike and its launch with Ducati’s top brass.

To find out more, click here