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10 things bike firms could learn from their own ads

Look at bike ads from decades past and you come away thinking some manufacturers today aren’t fighting hard enough for the customers they could have. What happened to having the balls to compare yourselves to your competitors? When did pointing out there are compelling reasons to ride other than fulfilling a trackday fantasy become a dumb idea? Why did you ...

  • Motorcycle News
  • General news
  • 07 November 2011

Why Yamaha's good news is bad news for you

Yamaha has released its latest set of financial figures amid fanfare, proclaiming it has 'secured profitability in all business segments'. That's about as close to a whoop as Japanese businesses get. But it's ominous news for European Yamaha fans – the firm's impressive motorcycle performance (just a 0.4% decline year-on-year) has been driven entirely by 'large increases in unit sales ...

  • Motorcycle News
  • General news
  • 04 November 2011

New pub honours 100mph TT hero

Pub chain Wetherspoon has named its new boozer in Caerphilly after a Welsh TT hero who lived in the town. The Malcolm Uphill, which opened on Cardiff Road yesterday, celebrates the life of the first man to record a production bike 100mph TT lap – which Uphill did on a Bonneville in 1972. The pub was set to be called ...

  • Motorcycle News
  • General news
  • 12 October 2011

First verdicts on 161bhp Motus V4 sports-tourer

New American V4 sports-tourer the Motus MST-01 has completed the first leg of a multi-thousand-mile public development ride. The joyously coarse-sounding pushrod-actuated, direct-injected engine is the star of the soundtrack in this newly released video recap, which also features soundbites from the first journalists to ride the bike. Although to call them independent might be pushing it (both are 'friends' ...

  • Motorcycle News
  • First rides & tests
  • 10 August 2011

'It is a joy to be policed by Aprilia Mana GTs' say happy, productive citizens of Chongqing [REDACTED]

Aprilia has secured a landmark deal with China, allowing it to ethically dispose of a large number of Mana 850 GTs. 30 of the twist-and-go middleweights – a year's-worth of sales in the UK – have joined the fleet of Chongqing police force, following a joint venture with the country's massive Zongshen bike business. The Manas are seen here escorting ...

  • Motorcycle News
  • New bikes
  • 06 July 2011

"I'd not done much wrong" says Dan Kneen of infamous Senior TT near miss

Dan Kneen - he of the TT save of the century - says he'd "Not done much wrong" to precipitate the near-catastrophe visited upon him in the 2011 Senior TT. The 23 year old's Kawasaki had been difficult all week on the handling front says Kneen. "I didn’t square it up for the jump and it obviously didn’t like it" ...

  • Motorcycle Sport
  • TT & road races
  • 20 June 2011

Pro-bike Prince of Wales meets Royal Legion's biker branch

The House of Windsor's quiet pro-biking campaign goes on, as the Prince of Wales today met members of The Royal British Legion Riders Branch to thank them for their services to the British Armed Forces. Charles, father of Triumph-riding Harry and the Ducati-loving Duke of Cambridge, met 90 of the club's members at Clarence House where he took the opportunity ...

  • Motorcycle News
  • General news
  • 17 June 2011

New EBR 1190RS on sale in UK in 2011

Magnesium wheels, 175bhp, 97ft-lb, 176kg, all-carbon bodywork, £27k, plans for three more new models…. THIS is how you bounce back from a breakup you even managed to lose your name in. And it'll be on sale in the UK before the end of 2011. Denied the right to append to his own name to bikes that are more his than ever (Harley-Davidson ...

  • Motorcycle News
  • New bikes
  • 15 June 2011

New Suzuki V-Strom 650 adventure bike teaser pics

Suzuki has let out two more tantalising images of its new adventure bike, the all-new V-Strom 650. The illustrations are scarcely more informative than the Sound of Music-style mountain scene in the first release, but their drip-drip release at least shows how excited Suzuki is about the new bike. Which in turn leads us to expect more than a refresh ...

  • Motorcycle News
  • New bikes
  • 08 June 2011

The bikes Honda wants to build 4m a year of

Honda says it will build FOUR MILLION of these little beauties, along with their Unicorn, Stunner and Activa siblings, each year by 2013. The £570 CB Twister 110 and £720 CB Shine 125 will form the bulk of the growth in output from the three mega-factories Honda will have running in India by late 2012. If they hit their target Honda ...

  • Motorcycle News
  • New bikes
  • 26 May 2011

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