NEC Show: Pirelli to offer personalised tyres in 2010

WSB and BSB tyre supplier Pirelli plans to offer tyres personalised with your name, bike, race team or any other message you want printed on it from next year, MCN has learned.

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You’ll be able to order the tyres online ‘sometime during 2010’, typing in the characters you want, entering your credit card details and getting the tyres delivered to your door.

The idea has its origin in the BSB-branded Supercorsa tyres celebrating the firm’s control tyre deal with the British race series.