Dirt Bike Show success story

By Gary Pinchin -


 10 November 2009 15:09

This year’s Dirt Bike Show was one of the best-attended in its 10-year spell at Stoneleigh Park, with 21,000 people flocking to the Coventry venue over four days – that’s a 14% increase on last year’s attendance.

Although the big four Japanese companies chose not to support the show, they were still represented by major dealerships and all had a range of 2010 bikes on display.
Those leading manufacturers who chose the show to exhibit key new models to the British public did it in style.

Sherco took the opportunity to make the World premiere of their ST2.9 trials bike and even brought along European Intermediate Trials Champion and X Factor contestant Katy Bullock to sing the bike’s praises.

Meanwhile Husqvarna were showing off their new CR 125 2-stroke;
“We’re extremely pleased, particularly with the quality of motocross enquiries,” said Dave Plummer, Sales and Marketing Manager at Husky Sport. 

KTM unveiled their new 525 road legal ATV to the British public and were equally positive.

“The Dirt Bike Show is KTM’s core market, so it’s important for us to put on a dominant display” comments Ross Walker, Marketing Co-ordinator at KTM UK.  “We brought both the MX2 World Championship and E2 Enduro World Championship winning bikes and allowed visitors to climb all over them – they couldn’t believe their luck.”

KTM-owned Husaberg also had a significant presence at the show with new 390 and 570 models creating a lot of interest.”

The organizers pulled out all the stops to ensure that this year’s show was a success and to ensure a firm foundation for the next decade.  In addition to a new virtual race paddock there were many interactive features, including the Vertical Trix wheelie machine, a climbing wall and race simulator. 

Live entertainment by the Xtreme Trials team and Bolddog Lings Minibike Freestyle in the Arena was complemented by Danny Butler’s mountain bike trials display in Hall 1 and the Dirt Bike Dancers in Hall 2.

“Ten years on and the Dirt Bike Show is stronger than ever and that’s because it’s organised by people from within the industry who understand what their customers want” stated Show Organisers Joanne Watson.

Stars shone at the show too, including Shaun Simpson, Steven Sword, Dave Thorpe and even twice World Superbike Champion Troy Corser.

The 2010 Dirt Bike show is provisionally booked to run from 4th – 7th November.  For more information visit  www.dirtbikeshow.co.uk