Videos: Riding safety advice the French way

By Pierre Galpin -

Riding Skills

 09 July 2010 16:32

French road safety authorities have chanced on a novel and surprisingly effective way of getting the message across about wearing the right gear – by grinding up fruit and veg. Enjoy. 
This new advertising campaign directs a researcher using food to show what happens when you crash without protections. A clever way to make the riders aware of the road risks as much as the scooter sales in France are increasing continuously.