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Videos: Riding safety advice the French way

Pierre Galpin, 09 July 2010 16:32

French road safety authorities have chanced on a novel and surprisingly effective way of getting the message across about wearing the right gear – by grinding up fruit and veg. Enjoy.   This new advertising campaign directs a researcher using food to show what happens when you crash without protections. A clever way to make the riders aware of the road ...

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