I purchased this bike new last year after owning a GSX-R750, Fireblade, Hayabusa and a ZX12R that I crashed in France!
When I took stock of what I really wanted from a bike the following were important to me;Something that looked the part, sensible power out-put, a physicaly large bike (I'm 6ft 4)and it had to be affordable (I leased the bike from BMW on a 'select'finance deal, it costs me less than £100 a month with a £1200 deposit and i can hand it back after 3 years!). The bike is the best handling that i have ever owned, ok its not the quickest but thats not why i bought it. it attracts all sorts of attention, even has people photographing it at bike meets. You dont need to worry about the race rep crowd either, this bike gets respect as a genuine racer on the road.
Handling,build quality, resale value, exclusivity (better than a 999 or MV and nowhere near as fragile)
Dealer back up, although my dealer has recently lost his franchise so this may be an isolated case