A brave first effort, with knockout appeal at first glance. Rides well, smooth and well-damped, but more British Home Stores than Easy Rider - far too much plastic and pretty conservative overall. New bikes are now at silly prices, and this one's priced at fantasy levels, with less choice of models and colours and a rip-off compared to the US. The discounting has already started. What it needs is a £2k price cut, sensibly priced aftermarket accessories and a Honda-backed Fury Owners' Club - then it'll succeed...