Background - whilst I'm no self confessed track-day God, I am more than a little tired of people raving about alledged massive differences between the latest crop of superbikes. I am fortunate enough to have owned a lot of bikes over the years, including 4 GSXR1000's and I am awaiting delivery of a new K9 in 2 weeks time (to replace a K7). In my opinion - unless you really are a track day junkie etc. (and an advanced one at that) then you choose the bike that you think looks best. Splitting hairs is down to personal preference, and I agree with other comments here that for journalists to rave about 1 model as being significantly better each year - is really wearing thin with most of us. I used to rely on the road tests as being a fair account, but I agree that there seems to be a fair old bit of brand sponsoring going on. If you like the GSXR family, then you'll love the new one. I have a demo bike at the moment whilst mine is on order, and it feel very similar to the K7, I like the new touches, the dash, engine note. As I liked the R1s that I've owned too. I would have happily gone for a new R1, but I don't like the looks of the current model - and isn't that what many of us use as a buying decision? I am pleased to now see some of the UK magazines giving a more real world assessment on the bikes i.e. the differences are minimal and any bike will suit 99% of riders, you just choose the style and colour that you prefer. Sorry MCN, but as a long term reader can I simply ask for some basic objectivity and honesty.