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Anonymous

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Anonymous  says:

Triumph moving to Thailand- cheaper for who?

Kevin Ash's article regarding Truimph's decision to move production to Thailand prompts me to expand on the theme of heritage, honesty and country of manufacture. The justification for moving British jobs to China is often that its cheaper, but cheaper for who? Not the consumer! How much did Barbour clothing plummet in price when they went to China? Or Snap On...

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  • Posted 6 years ago (22 August 2008 14:47)

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gibber

Joined:

Aug 08

Posts: 1

gibber says:

triumph moveing to thailand

the one thing missing on my T100 is a made in england badge . my next bike i was wanting was the rocket 3 but if is not going to be made in the uk i will have to think agiane as will a lot of other triumph riders. this country seems to be going down the pan fast but lets try to keep triumph british .. i love my bonny.......

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shazhome

Joined:

Aug 02

Posts: 125

shazhome says:

Well said gibber

I love my Triumph and take pride in riding a bike that was relaunched after the NVT closure ,to me what ever Triumph you ride is like riding a piece of history. If bottmley3131 just wants a bike to ride then buy Japanese. This is move by JB that is sticking two fingers up to all of the British riders who have rebuilt his company over the past decade or so, now Triumph is well established world they do not have to rely on the british public or do they............

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hairyMuppet

Joined:

Dec 03

Posts: 317

hairyMuppet says:

So...

You'll all pay a 30% (or whatever) premium on a Triumph, just so long as it was made in the UK? Do you think the rest of the world will? Do you think the domestic market alone is enough so sustain Triumph?

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shazhome

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Aug 02

Posts: 125

shazhome says:

can a gree on price levy to some extent...

But it still wont be a Triumph it will become a Thailumph, has Harley Davidson ever let this bother them if they moved production out of the states they would kill both history and brand, that is my point, its a personal one! if you want to buy on price go japanese.

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Mr Kurtz

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Jul 08

Posts: 7

Mr Kurtz says:

Oh yes indeedy Hairy Muppet.

For a British made/assembled Triumph with classic design, heritage to match, real chrome, a metal tank badge, metal side covers and metal mudguards I would be more than happy to pay a premium. In fact I did so when I bought my Bonneville new in 2002 before the prices went down. Would I buy a far eastern counterfeit of my Bonnie with a plastic tank badge? Nope, not at 30% discount or even with better build quality. I would have bought a W650 if that had been the case. Yes my Bonnie had a few issues – oil leak, thin paint / rust, misfire, poor machining on one cylinder bore, loose wiring. Still loved it. In a British bike I accepted them as part of its character and of supporting British jobs. Wouldn’t be so accepting in a global “me too” brand though. Surely it makes sense for Triumph to retain uncompromised assembly of lines with a quintessentially British flavour, such as the Bonneville, in Britain, so that it can retain some truly authentic brand heritage and “added value” through those who are prepared to pay a premium for image and real metal components. Performance and/or budget designs are not going to be so geographically or plastic component sensitive, particularly if customers are openly made aware of where they are made so they don’t feel misled later on. But if Triumph intends to compete with Harley in the cruiser market (e.g. with their new 1600) I’m not sure that Thai Bonneviles, plastic side covers and “me too” designs (in the case of the 1600) are the way to maintain credibility brand loyalty or resale values. Not for me anyway, once brand loyal I was holding out for the Bonneville 1600 cruiser, but for the reasons above chose another bike on grounds of brand experience, value, apparent build quality and performance rather than image, outstanding design and emotive brand appeal. Am very pleased with my budget, bland looking, plasticy CBF1000 GT. Yes made in Italy, but I knew that, the dealer made no secret of it. Anyway Honda compensate by building equally reliable Civic cars here. Would I trade it for a credible, all metal, belt driven Brit bike on steroids which is made in England? - You betcha - even at a premium. Until someone makes one I’ll stick with the Honda or maybe even go for a Harley.

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shazhome

Joined:

Aug 02

Posts: 125

shazhome says:

Hope JB is getting feed back

It would seem that like myself many Triumph owners feel that they would never set arse to seat on a Thailumph!! It was evident that Triumph had lost the plot when they discontinued "Torque magazine" and replaced it with the dribble of recycled bum fodder that is now the Triumph official magazine, the original magazine revolved around page after page of the RAT pack (riders association of Triumph)It was a cult magazine that brought "T" riders from all over the world together to share their experiences, now we get perfume and Masserati adverts with italian studs and tarts poncing around in fancy leathers, There is not so much as a mention of the people who matter to Triumph  THE REAL RIDERS!!_ mark my words John Bloor loose us, you loose your street cred - loose your street cred - loose our respect as loyal riders. I too feel the same way as Mr Kurtz and have now already started looking at other brand options for my new bike next year. :mad:

[This Reply has been modified by the Author]

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andy50220

Joined:

Sep 08

Posts: 1

andy50220 says:

Thailand is NOT in China

For the record Thailand is NOT in China, and it's a very different manufacturing environment. BMW and Mercedes both choose to manufacture cars in Thailand and Honda, Kawasaki, Suzuki, Yamaha and more also manufacture motorcycles in Thailand for both the domestic and export markets, they have done so for many years. I think that 20 years ago one would have expected that Triumph would mean British built and BMW would mean German built but it's a very different world today and any manufacturer must look after their bottom line, which is not their customers but their shareholders!

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shazhome

Joined:

Aug 02

Posts: 125

shazhome says:

I never said Thailand was China?

I agree the bottom line as to count, but my personal point still is........... Triumph is a cult brand as is Harley Davidson. Very few people would buy a Harley made in Thailand, neither will the dedicated die hard Triumph owners.

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Black Tiger 1050

Joined:

Aug 08

Posts: 3

Ting Tong Triumph

I've been watching this subject with interest and I think it sucks... the rise of Triumph in recent years has been a source of real pride and I bought the new Tiger in August 07 on the strength of this as I was impressed with the whole package. However, 'Made in Britain' means nothing anymore and Triumph is clearly just another example of a British company selling out in order to drive up profits with no added value for the consumer... the pride I felt in owning my first Triumph will be totally undermined if this move to Thailand takes place.

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shazhome

Joined:

Aug 02

Posts: 125

shazhome says:

God save the Queen!

Well said "BlackTiger1050" a man out of my own heart. It's good to know that other Triumph owners feel the same way as myself, I was out with some mates the other day and they were "T" owners who share the same view, build abroad loose the sales (just hope the bod's at Triumph are tuned in and picking up a sniff of rebelion)However a few comments were that it dosent matter where they make their bikes - strangley these people were all riding Jap bikes!!! Thats fine but if they don't ride a Triumph they have no wright to give their opinion.

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