Thought I would comment as we're mentioned!!
Nigel, I understand your ideas on price reduction. On the face of it you may feel you have a valid way forward.
I think if you look now the cost of the three services is more like £600 not £1500 (if you do 7,5K miles per annum) and the cost of three years' interest in reality is more like £1,500 not £3K. Click here and see for yourself!
But the fact remains you would like the bike that total amount cheaper - I understand, if only it were possible.
Unfortunately, you just aren't taking into account, the comparitively tiny size of Ducati (34,000 bikes this year. Some Japanese bike companies build that in a day!! The more you build, the cheaper it is to build each one!) global / european pricing, dealer subsidy's, dealer margin, value for money and an awful lot more. Believe me, if it was possible to make the bike pricing cheaper we would! We in the UK do not set the bike price, the manufacturer does. You'll laugh when I say we are constantly trying to achieve best value for money for our customers but we honestly do :-)
Nello, I would love to help you. You say you're bike has had a fuelling problem since it was rolled out of our showroom. I am desperate to get this fixed and happy to help but you didn't mention it when you brought your bike in for its first service at 830 miles?!?! We recently saw you this year 5 months ago for a pair of tyres and an annual service this year (we fitted a performance clutch too!) but you didn't mention it then either?!?! In what way have you lost the plot? Has something happenend since?
I am keen to sort this out if we have somehow overlooked your complaint but it seems we don't know anything about it. Please get in touch and we can help - you know the number.
Lastly, we as dealers only find out 24 - 48 hours before incentives are launched - like 0%. They are launched on a national level out with our control. Sorry if your nose is out of joint but please believe me when I say we would have brought something like this to you attention (and everybody elses) if we new it was coming. If it was 2 weeks, we would have been none the wiser either.
I hope all this helps.