The bike looks ok but the range is still very poor, and the price tag is way over the top.
The 30,000 pound price tag will not ecourage people to buy one.
The best electric bike on the market at the moment considering the price as well is still by far the vectrix, without VAT just under 5 grand, with VAT a few quid over.
But you can buy second hand ones and let's hope they bring on line their super bike at a price we can afford.
But again the problem is range, avarage 40 miles is no much, and cold batteries in the winter may make them even less.
Speed is not the issue with electric bikes it's distance, go twenty or so miles and you start having to think about finding an electrical outlet to plug into.
At the very least if they came up with a device that you could recharge the bike rather than having to push the bike when it ran out of power they may get more sales.
It wouldn't need to fully recharge it but as a get you home ie reserve tank to the next power point.