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Andy Downes  says:

What do you make of the Ducati Diavel?

Ducati has opened an online comment forum for the new and opinion-dividing Diavel musclebike which Ducati hopes can take near superbike performance and handling to the cruiser market. The forum is open to anyone who has something to say about the new bike – good or bad. Full information about the bike confirms 162bhp, 207kg kerbweight for the more expensive Diavel Carbon...

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  • Posted 4 years ago (24 November 2010 13:23)

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Mar 06

Posts: 11


This is one of the most ugly wheelie-bin inspired bikes I've seen for years. There's no way short of putting a gun to my head that I'd consider parting with any money for this, never mind the £10k+ pricetag that it will come with. A brave move? No, just silly. This will go the way of the Suzuki B-King and the Yamaha MT-01. Weird, overpriced, way-off-the-mark.

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Mar 10

Posts: 115

MudDoctor says:

I disagree,

Veggiebikerdude, I think that it will sell well. While I, equally, wouldn't be seen dead on one, it will appeal to the non-touring custom bike market, those who want the baddest critter on the streets, but not necessarily on the interstate.

If Ducati can tap into the custom/cruiser  bike market with a decent list of accessories, in much the same way that Harley Davidson do, then I think they''ll succeed. This is not a Harley clone, and neither is is an overweight V-Max clone. This will find it's own niche, I would imagine among those who don't want the Harley look-alike image, but something more esoteric.

Ducati are attempting to break the mould, and should be applauded for at least trying. For me, the headlight treatment is awful, and what primarily lets the bike down, but that's just my opinion. Beauty is in the eye of the beholder, and there will be plenty of buyers out there who will think otherwise.

I suspect that it will sell for its back tyre alone!

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May 09

Posts: 508

speedo007 says:

I'm sure Ducati arent relying on selling this bike to finance their future R&D. I think it should sell in the numbers they are expecting (which is probably not tens of thousands of units). If people find 20-30000$ to put on a harley, I don't see why those same customers couldnt justify the price of the Diavel considering what you get compared to a Harley. That is a good handling bike, powerful, and modern (total opposite of Harleys).

That said, I would never buy one, but if I was filthy rich and could have a collection of 15-20 bikes, it could be one of them.

As for the B-King, it is a great bike and wouldnt have taken much to make it a good seller. For me it lacked space for my knees, and I didnt like the stock exhaust. Had they just made it a bit slimmer, more spacious for the legs, and nicer exhausts, Im sure they would have sold 20 times more.  I thought the Yamaha MT-01 looked really nice, but it was ridiculously priced and unpractical for what it was.



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Jul 08

Posts: 179

Fomancu says:


spot on MudDocter :-)

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Mar 08

Posts: 17

Lewdavies says:

Big Bad Bruiser !!

I kind of like it, apart from the headlight cowl thing. Its different for sure and I bet it pulls your arms out of socket lol.

Unfortunately I dont have a spare £16k to spend on a new toy at the moment.  £16K!!! ouchy.

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Jan 04

Posts: 14

2ellett says:


Personally I think its the most jeffing ugly thing I have ever seen.

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Oct 09

Posts: 90

chmer20 says:

maybe will do well

I personally am reserving judgement on the appearence until i see one up close as i thought the new VFR was the ugliest thing ever till i saw one up close and thought it looked pretty good. Mentioned the Diavel to my father who is 63, with bad knees, hips and shoulders (dumb bitch hit him when he was stopped for red light and sent the 56 year old flying), and stepping down from VTX1800, as is too heavy, and he is very interested. He was thinking new Bonnie, hypermotard (fit him well), or Sportster 1200 (not XR), but this is the new front runner pending a test ride. Just thought I'd give an example of potential market (older riders who want light with performance). If he gets one, I will def sneek in and borrow it:)

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Jan 10

Posts: 201

nickyb65 says:

Not pretty, but....

I'm a big ducati fan, but find it hard to like this creation. The front does it for me, I think the headlight design could have been better, like the current Monster, or maybe a dual headlight setup like the Evo or even the new Street T.

Saying that, like already commented below, it will probably appeal to non-Ducati (i.e. non sportbike/Hypermotard riders), like HD riders, Victory Riders and maybe even Goldwing riders looking to try something different. From there perspective it would be a tempting option for some italian flair.

So, from Ducatp spa., point of view I can well understand this model. Most of the rants and negative feedback (including me) is mainly from past, current or maybe future Ducati fans. For Ducati though, that is not the point...its about attracting new business.


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Aug 02

Posts: 103

tl1000kid says:

Quite, quite awful...

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Mar 10

Posts: 21

nakedbri says:

A strengthening niche

I have noticed that the Super Naked muscle bikes are more than becoming a large niche. The cruisers also appeal, but alienate mainly due to their sedate power delivery. Ducati I think have melded the two beautifully. I am a huge fan of the K1300R. I love its marmite looks. Ugly, but strangely dignified and carries a real presence. For me Ducati have simply done what the Italians do best, and added some real style and flair to a brute of a bike. If it rides half as good as they are making out, it is going to do very well. People don't quite get the Yamaha V-max, but I think Ducati have nailed the concept. Super Nakeds may lose a few buyers to this as well, although the cost will probably limit that.

Personally, I love it. Lets have more bikes like this. There are too many 'pretty' bikes around.

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