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Phil West  says:

George White goes into administration

George White Motors, the UK’s leading motorcycle dealer group, has gone into administration this morning, MCN has learnt. Rumours of the closure began circulating early this morning with suggestions that staff at its dealerships in Swindon, Plymouth and Torbay had been made redundant. The shock news was then confirmed at around 11am to MCN by owner Steve Gannicott who said the...

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  • Posted 3 years ago (19 January 2012 11:42)

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Dec 08

Posts: 1292

boybilly1967 says:

Thats a big shock...

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Jan 12

Posts: 2



This is very sad news and a very sad day for the motorcycle industry.  It could take a while before we see the true impact of what this will mean for the whole industry....Best of luck to all the guys who are now without work. 

Always remember that although their deals made the market very very very difficult and did devalue many of the fabulous motorcycles that we sell, they did provide a huge financial drive with sponsorship, shows and much more. 

The selling season is not over, there are still many good dealers out there and we must ensure that the industry moves forward in a positive and inspired way.  Now is the time to bring back the highest and finest quality service that our customers deserve and have grown to expect.

2 wheels will always be the way........As we stand tall in the mighty halls of Yamaha we will drive this world forward, reaching only the levels that can be reached by the greatest of the greats....If Carlsberg made motorcycles...they would call them YAMAHA!!! (probably the best motorcycle in the world)

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Sep 09

Posts: 897

Rogerborg says:

Mmm.  I'd suggest that now is the time for the motorcycle industry to get its collective finger out and start marketing to people who're not bikers yet, rather than advertising to a shrinking, ageing choir.

Really, can anyone remember seeing any advetising for any bikes or biking in general anywhere other than bike mags?  I don't watch Moto GP or whatever's on telly these days, so I don't know if anyone even bothers advertising during that - I assume that the bikes are the advertising.

Are there adverts for bikes in Nuts or Zoo or whatever soft core porn that chaps are buying these days?  Do bike dealers and training schools put up flyers are local colleges?  If not, why not?

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Feb 10

Posts: 872


The bigger they are, the harder they fall. I worked within the auto industry for many years. I've seen dealers come, and go. They are on very slim margins set by their franchise, and are expected to turn over and reach contract targets. But yet the large factories still pump out car, bikes, trucks..for most to sit in large storage areas: and who are on the front line?..the dealers. The dealers are always the first to go.  Good luck to all the ex-staff, and even better luck to customers who are either expecting their new bike to be delivered or expecting to get their bike back from'll have a long wait?

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Sep 10

Posts: 15

tbuk7 says:


Reply to Paulglassup , Oxonjohn and Timowers

My bike was one year old and  belt drive. All it would of had before next customer got it was a pdi and the dealers number plate put on. If it  was px for a new bike  it would not be so bad. My point was the bike I got from them was second hand and that was px for another bike. Thanks for detailed reply , All I saw was the price sticker. £500 on top would not of been so bad. I have worked in a bike shop and car dealership. I know when it comes to cars if company has more than one dealership the pressure for staff is high.I was told a car dealership makes more profit selling the Supaguard products than the cars.

Tim  I agree with you,That girl is a credit to her parents, Always happy and helpful and I hope her new boss will find out asap. Pat and Mark  was also a credit to Steve.

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Feb 10

Posts: 3

Morellostud says:

Not Surprised

I bought a new bike from the Slough branch in 2009 and got a good deal but as soon as I rode it away their attitude changed. I had a couple of teething problems and was made to feel like a bloody nuisance and the courtesy bike that had been promised was unavailable.

I took my bike to another dealer for servicing and was treated much better and will very likely buy my next bike from them.

Im genuinely sorry for people who have lost their jobs but if my experience of lack of aftersales service is typical the fact that they have gone under is not a shock to me.

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Apr 06

Posts: 58

gravy1 says:

It's bad

It will keep happening (remember Carnells anyone ?) bike prices shot up not long ago, R1's went from £9k to £11k overnight (not much compared to a BMW 5 series car but the bike's less useful over 12 months). 125cc bikes are over £4k now. There are no TV adverts for mopeds attracting new blood. most motorcycle meets are 40 year olds up to 75 year olds and the small percentage of younger people are usual with their parents. Police, governments and many public see us in a bad way. Journalists focus on high power big cc and speed, track related articles. many of us speed excessively and far too frequently. We are a dwindling, ageing, minority who spend the summer friday and sunday looking at supersports bikes with under 3000 miles on the clock at the local pub/ seafront when we should be encouraging the spotty youths who drive peugeot 106's with a scorpion exhaust and a ton of bodywork, to the joys of 2 wheels... more sales equal more discounts. If we don't evolve we'll die.

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Jan 12

Posts: 2

robp1988 says:

Paid for in full but no bike to ride!!!

Reading these comments is bad news for me, I am 23 and eager to get onto a bike however I now have to wait for the administrators to call me and let me know IF I will receive the bike I had already paid for in full (big mistake!!!) on Tuesday and supposed to pick up tomorrow from Swindon Honda.

My blokes on my fiances side of the family all ride and introduced me to the biker scene and I enjoy it. I get a thrill from being on a bike and intend to ride way into the future, but from what Im reading I wonder what, if any future there is. It wont stop me from trying though.

 @londonbiker12 - give the George White head office a call on 01793 716716 and select opt 1, I have spoken to one of the remaining staff, who has been helpful and had the administration company call me back but only to take details so far. I dont know if you or I anyone else in this situation will get any money back or bike but if you paid on a credit card you will be protected upto £30,000. I paid full cash so Im just waiting for an answer at the moment. Let me know if you get anywhere...


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May 06

Posts: 13

garethfenn says:

@ neiljharding

Id like to agree with you as I ride both Triumph and BMW, but unfortunately I can see Triumph going the same way. In the 9 yrs since I started dealing with them they've changed the way they treat dealers enormously. If they can pull the franchise from a dealer 3 miles from the factory who had always looked after all their press/fleet/launch bikes then stick it in a car dealership next to Lotus 4 wheelers then I don't think the future is great. This is happening all over the country. You try and walk into one of the dealerships without leaving multiple contact numbers and being pestered with calls from a sales girl who couldn't tell me the engine difference between a Street Tripe and an 800 Tiger !

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Oct 08

Posts: 56

banditsprint says:


that everyone speaks so highly of them. I bought a bike from them once - never again. Price isn't everyting; customer service is, and that's probably why they've gone bust.

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