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Anonymous

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MCN  says:

Poll: Audi's Ducati buyout - good thing?

Audi can spout all the boilerplate it likes about benefiting from Ducati's technical expertise in small engines, all we want to know is will its buyout be a good thing or not for the Italian firm? Is it a harmless vanity purchase by a German sugar-daddy who'll keep Ducati in treats and clean knickers or do you fear its influence will...

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  • Posted 2 years ago (19 April 2012 17:10)

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kl595

Joined:

Nov 03

Posts: 470

kl595 says:

There is no answer to this question, only time will tell.

What is a shame though, is alot of specialist manufacturers (both car and bike) get bought out by larger companies. This means everything gets owned by a few giants. In the car world this has been happening for ages.OK the badge remains the same but underneath the vehicle changes. Rolls Royce - BMW, Land Rover - BMW. Mini-BMW. Jaguar, I think, is Ford owned and TVR is now Russian owned. Some say this a good thing as reliability and production quality inprove but .............a rose by any other name. A Ducati should be Italian, with all the flare and appeal that goes with owning an Italian masterpiece. An Audi owned bike with a Ducati badge seems, somehow cheap and dirty.

The big companies get bigger, while the smaller ones suffer. The badge is still there but take the badge off and it's German. VW/Audi and BMW are taking over the world. Two/three German companies taking over as many brands as they can.

And remember, everytime you buy a badge for status (like a BMW or Audi), you are putting profits into Germany. Everytime you buy a Rolls or a Mini, you make Germany a more profitable country. You buy British and put the profit into Germany not the UK.

It's World War 2 all over again but on a business level. Total domination. This might sound a bit dramatic but think about it for a while.

 

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draper12807

Joined:

Feb 11

Posts: 87

draper12807 says:

Nobody can predict what this will do. They may stop outsourcing and start making their own equipment in VAG premises. I don't believe they would change ducati's selling point of being unique. The only thing that may change is the prices come down with the bikes being more mass produced due to their huge manufacturing plants.

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toshibaz

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Mar 10

Posts: 13

toshibaz says:

think that 1.2 tdi multistrada will be ok

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mjaldridge74

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Jun 09

Posts: 15

mjaldridge74 says:

kl595: clarification

Jaguar is owned by Indians, the TATA group, who also own Landrover. You say "Buy British" but is that really the solution? A large proportion of Triumph's motorcycles are made in their Thailand factory. Every time you buy a Mini or BMW, a proportion of the profits go to Germany, but these cars are made from automotive tier 1 & 2 components, of which many are based in the UK, some indeed UK owned. In the automotive industry, a significant amount of the profits are made downstream. My main issue with Audi buying Ducati is not the nationality, but the fact that Audi do not make good engines. Audi are excellent at vehicle interiors, hardly an important characteristic for a motorbike manufacturer.

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Jackspratt

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Dec 04

Posts: 69

Jackspratt says:

kl595 - err pardon?

"but the fact that Audi do not make good engines". Then the A4 that I had with the outstandingly good 2.4 narrow angle v6, that was both economic, had superb performance and was very reliable must have been a figment of my imagination must it? Methinks you talk a lot of old bollocks old chap.

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Jackspratt

Joined:

Dec 04

Posts: 69

Jackspratt says:

Sorry kl595...

...no offence intended - I was of course referring to the nonsensical ramblings of "mjaldridge74". I would also like to bet that my old Audi motor will still be running when yer average Pan O'Girls engine has long since seized up!

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mrblistershifter

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Jan 10

Posts: 186

DUCAUDI........???

Cant wait for the new Turbodiesel sport bikes to arrive !!!

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mjaldridge74

Joined:

Jun 09

Posts: 15

mjaldridge74 says:

Sorry Jackspratt

Sorry Jackspratt, but I do know what I am talking about. I currently drive an A5 2.0 TFSi 211PS, this is the fourth Audi I have owned. Audi make great cars, the engines are their weak spot, especially the latest high powered petrol engines. Come on, their own guidance is that these engines, on a new car, are only considered to be defective if the oil consumption is worse than 1 litre every 1000 miles. You even get a litre of oil in the boot with every new Audi! Crazy, I do not know of any other car manufacturer who does this.

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