Come on, MCN, give the full story
When Suzuki did their "£1 back per CC" last year for a month, they jumped to #2 on the new registrations list.
This year, they ran it from January to April, languished around #6 or #7 with titans like Lexmoto, and and ended April at #5, behind Honda, Yamaha, Triumph and Kawasaki.
So starting with the cheapest new bikes, and then knocking £600 - £1000 off of them, they still couldn't shift as many as any other Japanese marque.
They sold fewer than 500 new bikes in April, or under 10 per dealership. That's one new bike every 2 or 3 days per showroom, and many of those will have been 2011 or even 2010 stock offered at cut-me-own-throat prices. Is that sustainable?
And now, having announced that the offer would end in April, they've had to extend a slightly watered down version of it for the next two months. Will it end then? I doubt it. If they couldn't shift SV650s for £4454 brand new, how many are they going to sell now that they've taken the discount off of them?
As COZ69 says, they've also shafted their own dealers and customers up the bottom line by reducing the value of used bikes. Good luck trading in a Suzuki at the moment, you're going to hear (truthfully) "Eh, it's just not worth that much".
So, have Suzuki managed permanently to de-value their marque? And what's their plan for dealing with it? They have old bikes, and a muddled model range with far too much redunancy and overlap. Their only real new bike is a 250, a sector that sells badly and is about to disappear altogether with the new license classes next year. Just how much new stock have they got still sitting in shipping crates as they still struggle to offload last year's bikes?
So, MCN, are you going to be asking Suzuki how they're going to turn this around, or just keep running their adverts?