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Anonymous

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Marc Abbott  says:

Swindon's new 'motorcycle village'

Blade Group, who bought up all the George White franchises last year when the mega-chain went bust, have announced the opening of a new 'motorcycle village' on Swindon's Elgin Road. The Blade Group Motorcycle Village houses 12 brands under one roof (including Triumph, Victory, Yamaha, Kawasaki, Moto Guzzi and many others) each with their own specialists. They also claim to have the...

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  • Posted 3 years ago (28 June 2012 14:53)

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snev

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Jan 11

Posts: 8131

snev says:

So....

Is it in the same location as George Whites old store ? and do they have a phone no.?   or should I look them up on line?

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xvash750

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Jun 12

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xvash750 says:

Snev

It's just around the corner from the old George White site, apart form the Honda part which is going back into the old George White Honda building as of this weekend =] Elgin Drive Swindon, SN2 8DP 01793 525125 Hope that helps =]

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X2Glider

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May 10

Posts: 427

X2Glider says:

Sounds Like a Good Idea

But, California has some places with 10 brands under one roof and they could definitely be better.

From an investment group's point of view, it's great.  One huge building, lots of brands and buying power and all employees under one roof.  Lots of money to be made.

From a customer's point of view, you walk in see hundreds of different bikes, fanct displays, gobs of gear and accessories and likely buy something before leaving (also good for the investment group).  After that first sale, you find out customer service is shit.  Employees just want to sell something and move you along, service departments don't keep up with all the brands and technology.  Lots of "generic" mechanics who understand the basics but don't know what to do with all the acronym'd technologies on bikes these days.  Parts departments can't keep up with all the accessories and regular service parts and with so many brands, they're lost on aftermarket parts.  It's overwhelming for all employees with so many brands under one roof.  Making it worse was the fact that they also sold ATVs, UTVs, PWCs and probably a few other types I can't think of right now.

Point is... you end up missing the personal touch of the smaller local business that WANTS and NEEDS you as a customer.  Unfortunately big money investment group who care only about profit margins and nothing for motorcycling is creating these mega stores and kickng these small business to the curb.

Economy of scale is great for production of goods but is detrimental to customer service.  I've been a victim of this once, drawn in by the "kid in a candy store" concept.  Never again.

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snev

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snev says:

xvash750

Thanks for the info, I visited GW's many times and survived "The Magic Roundabout" (Sorts the men from the boys) Will go forth at warp factor 9 sometime soon. So much promise.

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xvash750

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xvash750 says:

Snev

I survive the magic roundabout everyday :P I even live a stones throw from the Blade Dealership, so I'm not really complaining too much :P

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Rogerborg

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Sep 09

Posts: 888

Rogerborg says:

Swindon isn't California

And I'll be astonished if this place lasts past the end of next summer, given the state of UK bike sales.

Our problem isn't a lack of suppliers, it's that bikes haven't gotten significantly better in 20 years, there's been a massive drop in new licensees since the bike hating jobsworth retards in the DfT brought in the 2 part Euro-test, and we've had half a decade of a crappy economy, expensive lending, and to top it off, truly miserable summers.

Do I have a solution for that?  Beyond a time machine and partying like it's 1985 again, no, but I'm pretty sure that building a new bike superstore on the ashes of a failed one is the triumph of hope over business sense.

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snev

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snev says:

rogerborg

You seem a little depressed... you need to look on the bright side..... erm...Nope your right....We're all Doomed!

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Rogerborg

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Sep 09

Posts: 888

Rogerborg says:

SORRY, I CAN'T HEAR YOU

OVER THE GOLF BALL SIZED HAILSTONES BOUNCING OFF MY HELMET. ;)

Jaysus, why do we DO this?

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mercymercyred

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Jan 10

Posts: 126

customer service

I bought two new bikes at a great price from GW and bought a lot of gear from them  equally at a great price that I could not have afforded if I went elsewhere and really got the biking bug from GW. The customer service was excellent at the Plymouth branch.

It was a shame that they could'nt get thier business practice right. I think a motorcycle supercentre is great and theres nothing wrong with being a kid in a sweet shop. That said I now use a local dealer who is equally if not better for customer service and servicing my cbr600f 2011 that I orginally got from GW. So good luck to whoever is setting this all up I wish I lived a bit closer.

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snev

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Jan 11

Posts: 8131

snev says:

rogerborg...

Do you type outside in the nude?

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