2008..and Orange trolls.
Monster are the top USA drink and wanted to break into the European market.
Rossi signed a personal deal with them after they switched backing from Hopkins.
As a result, and because the factory team had FIAT & Petronas at the time, Monster backed the Tech3 team.
Now Rossi is back at Yamaha and they are without major sponsors, there is opportunity to continue the association with Rossi and with the factory team too.
Along the way, Monster have been able to give another rival a good shoeing.
They have stumped up more money. Not taken it from somewhere else and switched backing.
FIAT - 14m a year. Petronas - 8m a year.
Came because of Val and left after he moved from Yamaha.
It never ceases to amaze how far the anti-Rossisti like Bulto will go, making themselves look bias think they know-it-all gumbies, to try and take the shine off Rossi.
They know Valentino is in a class of one when it comes to marketability, but the personal dislike is so intense, they just can't help it.
Bitter trolls, not race fans.