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Discuss This Monster deal for Valentino Rossi and Jorge Lorenzo MotoGP

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Anonymous

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Matthew Birt  says:

Monster deal for Valentino Rossi and Jorge Lorenzo

Yamaha’s factory MotoGP squad, featuring Valentino Rossi and reigning world champion Jorge Lorenzo in 2013, has signed a two-year sponsorship agreement with US energy drink giant Monster. Monster Energy branding will be visible on the bikes and leathers of Rossi and Lorenzo as well as on all official team clothing and equipment. The deal for 2013 and 2014 though is not a...

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  • Posted 2 years ago (08 January 2013 13:41)

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motoking

Joined:

Jul 11

Posts: 968

motoking says:

prince

give rossi a change. he already toil so hard to get sponsorship so yamaha can accept him back. LOL.

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wosihound

Joined:

Jul 12

Posts: 3022

wosihound says:

Hands together please..

I'd imagine we can expect news of a title sponsor before long?

The sheer charisma, appeal and worldwide fanbase of Valentino ensures top ROI for sponsors whatever..it simply doesn't matter!

He could be riding Bob's Grannies old Puch Maxi to tenth AND getting beat by Dani Pedrosa...they'd still be lining up to get a piece of the action.

Especially valuable this year with the much anticipated rivalry at Yamaha.

Pure class. A global icon. Good on him for throwing Jarvis & Co. a lifeline.

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Bultoboy

Joined:

Apr 11

Posts: 3332

Bultoboy says:

Lifeline Wosi?

Not sure how much of a lifeline Yamaha need - did you see their own sponsorship of the race of champions? Yamaha banners all over the place

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Milkybars

Joined:

Feb 11

Posts: 616

Milkybars says:

Some people just don't read

and comprehend. "while Spaniard Lorenzo, who clinched his second MotoGP crown in Australia last October, ended his association with Rockstar at the end of 2012."

Rossi makes the world go around Bultoboy. Happy reading below from the link.

http://blog.motorcycle.com/2012/12/21/manufacturers/yamaha/yamaha-gets-monster-energy-motogp-team-sponsorship-annuls-lorenzos-rockstar-sponsorship-deal/

http://www.motocuatro.com/index.php/motogp/5413-yamaha-compra-el-contrato-de-lorenzo-con-rockstar-y-le-viste-de-monster

"Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker.

To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

The two energy drinks managed to co-exist within the Yamaha garage this past season. Along with RockStar’s sponsorship of Lorenzo, Monster Energy had a sponsorship agreement with his teammate Ben Spies. The difference next season however is Spies’ replacement, Valentino Rossi.

Despite a disappointing two years with the Ducati team, Rossi remains a highly sought-after target for prospective sponsors. After Rossi signed with Yamaha, the manufacturer reached out to Monster Energy, hoping to expand its role as Rossi’s personal sponsor to sponsoring Rossi’s M1. At the same time, Yamaha and RockStar worked towards a similar arrangement with Lorenzo.

That may appear to be a reasonable compromise, until Monster Energy began to rethink the deal. At this point in their careers, the reigning World Champion Lorenzo is in better position to being competitive again in 2013. Rossi may yet return to his previous form but at the moment, Lorenzo is more likely to have the better season. The people at Monster Energy asked themselves one important question: how would it look if week after week, if the RockStar-sponsored machine outperformed the similarly-specced Monster Energy M1?

According to MotoCuatro, Monster Energy decided to increase its stake by sponsoring the entire Yamaha factory team, thereby pushing out rival RockStar. This required increasing its investment from €1.5 million for Rossi’s M1 to €4 million to sponsor the team. The sponsorship increase includes enough for Yamaha to buy out the remaining two years of Lorenzo’s RockStar deal, reportedly worth about €1 million euros a year.

"

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Hedgehog5

Joined:

Aug 02

Posts: 2319

Hedgehog5 says:

Cheers Milky...

"The people at Monster Energy asked themselves one important question: how would it look if week after week, if the RockStar-sponsored machine outperformed the similarly-specced Monster Energy M1?"

So basically it was "no Lorenzo, no deal"...

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Milkybars

Joined:

Feb 11

Posts: 616

Milkybars says:

Nope...

It was our brand (Monster) must be raised higher that your brand (Rockstar). If it was Petronas, Air Asia or whatever with any other rider, Monster wanted to be above the rest and so it brought out the competition outright.

Money talks and bullshit walks.

Rossi is an innocent bystander, but he can't help himself if the best wants a piece of him, always, period! It's because he is loved/popular and is a winner.

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Nostrodamus

Joined:

Mar 09

Posts: 5125

Nostrodamus says:

For once in his sad little life Milky is right

Rossi is a bystander. Nothing to do with it. This is about his personal sponsor Monster not wanting to be humiliated by Lorenzo and Rockstar. Monster's hand was forced in this instance.

Rossi is tainted goods these days. Yamaha only threw him a lifeline from a marketing perspective to trade off their good years together, and roll him out periodically in the future as they do Roberts and Lawson.  Rossi's place on this team is for no other reason than this. It's a gold watch if you like.

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TrumpetTriple

Joined:

Aug 02

Posts: 545

princeofrepsol

You seem to show a complete lack of understanding with regards to what makes a good sponsorship deal, just because of your individual hatred of Rossi it doesn't mean the whole world don't like him.

You only have to look at his leathers and bike to realise a lot of companies see a huge benefit from being associated with him, even through two lean years he's still hugely popular with fans.

Love or loathe him, he brings interest, excitement and importantly profile to bike racing.

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Hedgehog5

Joined:

Aug 02

Posts: 2319

Hedgehog5 says:

Milky... yep...

"It was our brand (Monster) must be raised higher that your brand (Rockstar)."

That's exactly what I said... how would it look if week after week, if the RockStar-sponsored machine outperformed the similarly-specced Monster Energy M1?... no JL (i.e. so Monster bike doesn't finish behind Rock-Star bike), no deal.

[This Reply has been modified by the Author]

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Bultoboy

Joined:

Apr 11

Posts: 3332

Bultoboy says:

Poor Milky

Rossi makes the world go around

Shame he couldn't make the Ducati go round though eh...

As for the other quotes you provided, it's fairly obvious from Monster's own stament that they haven't enough faith in Rossi being able to beat Lorenzo in order to just put their livery on his bike.

And reading that is definitely going to sting Rossi - nothing other than a public vote of no confidence against his arch rival Lorenzo. They know his fans will flock to buy the new line of yellow / black 46 merchandise but they have no faith in him being abe to deliver on track and putting their brand ahead of a rival company sponsoring Lorenzo.

So yes, it shows the sad reality that money, not the racer is what matters most and if you're happy with that, I'm happy for you. Simply shows what your perception of racing is.

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