All very well Sharpie
I agree with most of what you've said. But I tune in to watch a bike race, which is all it is, albeit with the best riders in the world. So what I'm watching it for is to enjoy what they can do on a bike and hopefully to see some good racing.
I'm well aware of the business ventures that some have turned a motorcycle race into but I couldn't give a stuff about that, I've no interest in how much a rider makes their sponsor in merchandising sales or how much exposure they give them on TV. Just the racing.
I hadn't actually got a clue what Rockstar was until I read this, that's how much of an impact the sponsors name has with me...
This is the bit I disagree with
It's not a question of 'Do we have faith in Rossi and his ability on the Monster bike to beat JL on the RockStar?' In fact it's not a question at all. It's an aggressive, strategic business move to ensure the survival of their brand, therefore the business and an opportunity to deliver a critical blow to a competitor.
It is a question of do they have faith because obviously they don't. If they were confident he alone as their current sponsored rider could give them the results they want, they wouldn't give a hoot who the other rider was sponsored by as they'd be confident their livery was going to top the podium. They weren't, therefore they covered all bases.