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Andy Downes  says:

Husqvarna being sold to KTM?

High-placed motorcycle industry sources have tipped MCN off that BMW is negotiating the sale of Husqvarna to Austrian firm KTM with an announcement expected as early as the end of this week to officially confirm it. German giant BMW bought Husqvarna from MV Agusta in 2008; just as the world entered a financial crisis but has ploughed huge sums of money...

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  • Posted 2 years ago (29 January 2013 17:01)

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Jan 13

Posts: 16

Legend68 says:


You have hit the nail on the head. What is a Husqvarna a chainsaw or a piece of clothing?

I think BMW would be better sticking with Charlie Boorman as his antics will sell bikes!!

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Oct 12

Posts: 362

73mach3 says:


according to news reports (bloomberg) the ceo of KTM purchased husky not KTM them selves. stay tuned

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May 08

Posts: 221

SHIVA_ says:

Husky Sold to the CEO of KTM

BMW made an annoucement this morning and not a minute too soon! BMW is saying expensive dirt bike market is basically dead, and they are focusing on scooters, both with IC and Electric. And the reason they aren't revealing the purchase price, because it must be embarrassingly low. May be not 1Euro like H-D did with MV, but so low as to making the announcement would embarrass the top brass for their massive blunder. Glad this massive shackle is off their necks. Apparently the buyer is the former head of KTM the CEO Stefan Pierer. He must be leaving KTM to run Husky as an independent company. The deal that BMW made must have been so sweet for him that he would be tempted to leave KTM for it. I wonder if BMW actually offered cash on top of the brand to let it go.

BMW has had a few of these blunders in the past:
Land Rover
Range Rover

But one success:
The Mini

Strategic realignment at BMW Motorrad
Sale of Husqvarna Motorcycles to Pierer Industrie AG

Munich. The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential. The focus of the realignment will be on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price.

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Oct 12

Posts: 362

73mach3 says:

from 2 wheel blog

After the news dropped like a bomb yesterday in the motorcycling world that KTM was about to purchase Swedish-born Italian manufacturer Husqvarna from BMW Motorrad, as expected the Bavarian manufacturer has released today an official statement confirming the sale but things turned out to be not exactly like we thought in the first place.

In fact, BMW Motorrad has formalized the sale to Austrian group Pierer Industries AG, headed by KTM’s CEO Stefan Pierer (pictured above). The German company also points out that the decision to sell the Varese-based manufacturer has to be framed in a larger strategy of the BMW Group that aims to focus their energies and attention on urban and e-mobility. The deal still needs tha approval of the anti-trust authorities, though both parties have agreed not to disclose the financial details of the operation.

The announcement also seems to give credit to the rumors of the last hours saying that KTM would become the actual new owner of Husqvarna. Apparently Pierer has decided to sell its stake in KTM to Indian giant Bajaj, which already holds a good 47% stake in the Austrian company: with the shares sold by Pierer, Bajaj would actually assume its full control. However, even this rumor remains to be verified as it may well be that both KTM and Bajaj will be somehow involved in the future plans for the ‘new’ Husqvarna. We will be waiting for more details to clarify the situation

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