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Anonymous

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MCN  says:

Can KTM keep its brand identity if it moves into scooters?

KTM has today unveiled a new electric scooter concept called the E-SPEED at the Tokyo motor show in Japan; a move that sees the Austrian firm preparing to move into a completely new market segment. The scooter concept weighs 140kg has a 50mph top speed and nearly 40mile range on a full charge and takes just two hours to full charge...

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  • Posted 2 years ago (25 March 2013 15:38)

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Boult

Joined:

Mar 07

Posts: 3215

Boult says:

Brilliant

Get them hooked on the brand (and let's not be shy - it's a funky brand at the moment). Cross selling and up-selling will be much easier. Especially when they spy the Duke 125 as an up grade........

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rlf3

Joined:

Jan 10

Posts: 427

rlf3 says:

Typo...

Austrian marquee?

KTM are a big tent?

Superb, laughed me tits off.

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Fomancu

Joined:

Jul 08

Posts: 179

Fomancu says:

Scooters???

Luv them...Ill buy one in matching colours  and park it next to my 1290 when it comes (in Oct)

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Piglet2010

Joined:

Oct 11

Posts: 2446

Piglet2010 says:

KTM 1290 Maxi-Scoot?

Might even get snev to ride one.  ;)

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speedo007

Joined:

May 09

Posts: 508

speedo007 says:

I think it works. It preserves KTM's design lines. Now I wouldnt by a scooter but if I was on the market for one, I could pull the trigger on one of these.

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Rogerborg

Joined:

Sep 09

Posts: 880

Rogerborg says:

Depends whether it goes with a bang or a whimper

There are some rather unimpressed Duke 125 owners out there. You can't upsell if you churn out shoddy merchandise at the budget end of the market.

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romford4

Joined:

Oct 05

Posts: 133

romford4 says:

Maybe the question should be 'Can KTM survive if it doesn't move into scooters?'

Like scooters or not, they're big news in just about every other country and are often much relevant than motorbikes.  The Motorcycle Industry Association noted that in 2012 (I think), 125's made up the top selling bikes... i.e. EVERY ONE of the 5 top selling bikes in the UK was in the 'up to 125cc' range.  Honda are on the ball with the best range of scooters & bikes of any manufacturer right now.  Any manufacturer worried about losing their brand-identity for moving into scooters... well, the train's departing and you're not on it.

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philehidiot

Joined:

Feb 09

Posts: 4757

philehidiot says:

Can KTM keep its brand blah blah

Yes.

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YamAustin

Joined:

Jan 13

Posts: 13

YamAustin says:

Branching out

This is a smart move for KTM to branch out to a wider market. There is no doubt about it that KTM are now producing extremely high quality motorcycles both performance and styling wise. Why shouldn't KTM branch out, just makes more sense.

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Titosfuneral

Joined:

Feb 12

Posts: 238

Titosfuneral says:

Can KTM keep it's brand?

Is Yamaha ruined by making musical instruments? Is Lamborghini ruined my its tractors? Was KTM ruined by its car? No. It'll be fine.

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