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MCN  says:

Can KTM keep its brand identity if it moves into scooters?

KTM has today unveiled a new electric scooter concept called the E-SPEED at the Tokyo motor show in Japan; a move that sees the Austrian firm preparing to move into a completely new market segment. The scooter concept weighs 140kg has a 50mph top speed and nearly 40mile range on a full charge and takes just two hours to full charge...

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  • Posted 2 years ago (25 March 2013 15:38)

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Aug 02

Posts: 120

Robell says:

I can't see KTM risking their reputation by producing 'shoddy merchandise'

Like their motorcycles, Honda's scooters stand comparison with anyone, KTM, presumably, will be the same

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Aug 02

Posts: 2770

spondonste says:

Why wouldn't they?

The answer must surely be why wouldn't they? Most other motorcycle manufacturers have produced 125cc run abouts without affecting their sportsbike/ superbike range.

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Jan 11

Posts: 110

RageRider says:

Er....why wouldn't they???

Pointlessly odd question.

I don't see any possible reason it would make a blind bit of difference. It's about market share, diversification and exploiting popular market sectors be them new or existing ones.

All the japs make bikes and scooters and by and large it's the scooter sales that pay for the bikes development so this question means it's a slow news day in my opinion.

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Sep 08

Posts: 100

Andy_L says:

If they're worried about their brand identity perhaps they could badge it as a Husqvarna, since that name is already on leaf blowers and lawn mowers!

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