So after failing to listen to Casey, Marco, Max, Nicky, Vale, Alex, Miachell, Mika, Sete, Toni, Sylvain, Chaz, Ivan, Loris, Troy, Cardoso, Checa & Rolfo. Why does Andrea believe they will listen to him? Would be interesting to see the contract clauses around the engineering approach and decision making strategy for 2013 development - how much has really changed?
Would an established car maker plough millions into the Bologna factory to bring up resource and facilities on par with the Japanes competition when they couldn't even stump up the €150,000 for an important test to get a leg-up? How serious a commitment does that sound...
What's making them money? Well the Pangale, the Multistrada to start with - huge sellers in Europe and USA. And mr. Checa is painting their name brightly in other series. Their forking out 5 million for Dovi (hey, even he will help sell more bikes in Italy). And Hayden to keep selling the all important US market. So it goes back to strategy. Do they want to win titles or to have a presence in the premier class -doesn't that determine the approach to engineering...i.e. "start listening to ze bloody riders riders or I vill fire you!"
Here. We. Go.