OK... here's why the haters are right
Granted the haters in all topics aren't always right, but in this they have a point.
The story they are commenting is about a product endorsement by a pseudo celeb. He isn't as instantly recognizable to the world as someone like Tom Cruise, or even cranking it down a notch or two or three or four as Shia Labeouf. Then again he doesn't charge as much either.
But he is much more known to the motorcycling community, so he actually has more value for moto products as a celeb endorser. For example I am not sure if his endorsement of a mens perfume a few years back made any money for the company.
But what the Guzzi people may not know, is that very few in the community care what he likes or thinks.
I actually think getting a single person to push this particular Guzzi maybe a bad idea. Since Guzzi is a tiny company and they can't afford to alienate a single person. And by having him posing with the bike, they just alienated a lot of riders.
What does it say about a bike, a motorcycle, that they need someone like him to say that it's good?
Guzzi, use the money you budgeted for him for good instead: 1) product placement. 2) US, Euro demo ride tours 3) High profile contests and product giveaways 3) turn the actual owners into ambassadors and let their enthusiasm sell the bikes 4)...
For the rest email me Guzzi. Note to the Marketing Manager at Guzzi, my company Racing Shiva Productions is based in the US and I'll be very happy to discuss more ideas with you in how best to promote your new California cruiser. Cheers,