I suppose if he "endorsed" the latest GSXRCBRYZF10000000RRRRRSP you lot (of haters) would be fawning over him like school boys at a topless beach...
When actors are filming, it is usually written into their contract that they CANNOT ride motorbikes. Imagine that, if your employer told you that you couldn't ride your bike AT ALL while working for them??
Perhaps you would prefer that he is promoting golf clubs or shaving foam like some "sportsmen" on TV at the moment. Incidentally, sportsmen who I've no idea what they do, or who they are. I think one is a formula 1 pilot.
I don't like Guzzis, but I haven't ridden one. I hated BMWs until I rode one. I'm not one of those people who MUST stick to one brand. I don't even know what TYPE my next bike will be, let alone what make. It might be a Guzzi. It might be a Harley (bloody unlikely though :-) ). It might be a Suzuki, Triumph, Enfield, etc etc.
If I became a famous actor, and started accepting bikes and money from a manufacturer that I have used, loved and owned for YEARS, would I be so hated?? Would you all forget that I was a biker YEARS before I became famous?? YES, it looks like you would.
I only have a small part, but it is cold out PMSL....