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Steve Farrell  says:

‘Grave concerns’ about graphic safety ad

A leading riders’ group has said it has “grave concerns” about a graphic new safety ad.  The cinema ad by Transport for London shows a motorcyclist lying on his back in the road. While paramedics work to save him, he says to the camera: “I’m going into cardiac arrest now. Silly place to overtake, really. Still, you live and learn –...

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  • Posted 2 years ago (02 July 2013 09:49)

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Sep 10

Posts: 1269

SatNavSteve says:


How about showing a car driver standing next to the injured rider saying 'Wish I'd been looking properly instead of texting/ chatting to someone in the back/playing with my hi-fi' etc!  Are they saying that anyone riding at or below the speed limit never has an accident? A very biased ad which does nothing to promote two wheeled transport in overcrowded cities.

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Jul 09

Posts: 10

bboydoy says:


This goes hand in hand with "women can be husbands and men can be wives rubbish"...

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Jan 10

Posts: 422

rlf3 says:

Makes perfect sense

Do motorcyclists ride agressively/stupidly/incompetently/dangerously...?

The answer to that one is of course they do.

Not all of them and not all the time, but it definitely does happen.

So this ad is aimed at them and is intended to make them think about the consequences.

Collisions may not always be entirely the motorcyclists fault but that doesn't prevent the motorcyclist from taking responsibility and adapting their behaviour to minimise the overall risk.


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May 09

Posts: 261

JustBe says:


It's my life, if I want to die pushing my limits on a Motorcycle I will do thanx. I can kill someone else doing anything, I can be walking down the street and accidentally trip someone up and they fall into the road. Shit happens, not gonna feel guilty for living my life.

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Apr 11

Posts: 109

bikerpete51 says:


The usual anti-motorcycling biased propaganda masquerading as safety advice and no surprise. Unfortunately our society is conditioned by years of swallowing the erroneous "bad boy biker" image and the usual slavish sheep-like devotion to a car-based society.

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Oct 05

Posts: 133

romford4 says:

I'm all for

an even handed campaign that targets bikers as well as motorists, but most bikers I know are all too aware of "the issue", as well as the consequences if they get it wrong.  It's the dozy/blind/myopic/texting/phoning/eating car drivers who need to be made aware.  Then again, why bother, as even if you do knock a biker down, you're unlikely to be injured yourself. 

Make it law for every new vehicle to be fitted with an inbuilt dash-camera, and watch the accident statistics drop off a cliff when dozy clueless tossers have to start actually taking some personal responsibility for what they do in life!

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Feb 05

Posts: 223

Bob_1 says:

Directed At Who?

This advert is clearly directed at the motorcyclist who is portrayed as being in the wrong. If TFL really want to make a difference they should spend their budget on an advert directed at the group of people causing the most collisions, the car drivers. The only other conclusion I can come to is that they know this and have given up trying to educate the ineducable.

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Jan 11

Posts: 115

luckyskua says:


Ah well, if you like to 'push your limits' on the bike you are less likely to have a vehicular collision. Sad truth of it is the safety brigade (you know - 33 in a 30) are the ones who have these crashes. Its a secret tho, Authorities can't promote lawless riding so the safety of being a bad boy rider remains an urban myth.

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Sep 08

Posts: 498

This will just add to the disdain motorists have for motorcyclists. I see it more and more, people doing stupid stuff endangering motorcyclists (myself included) then act as though its the motorcyclists purely for their choice of transportation

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Jun 07

Posts: 119

guzzivee8 says:

if 50% of M/C casualties...

are caused by other road users then 40%+ are caused by riders??...

In that context the video seems "OK" addressing consequences of "inappropriate" actions??



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