i agree with satnavsteve
its obviously aimed at the sports rider end of the adventure market, does such a rider exist? yes i'm one of them. just bought a Multistrada after decades on sports bikes. i want a comfortable bike that has superbike performance which is why i bought the multistrada.
i did consider the tiger sport but i wanted the instant grunt that only a twin can deliever really! i'm not sure BMW's inline 4 can deliever that? willing to be proved wrong.
decent fuel consumption would be nice, have had to get over the fuel demands a 1200 high powered twin has (especially in idiot mode, sorry sports mode).
had to get my head around ducati realibility, but not sure BMW is any better these days!
and even though its a test mule, it isn't the prettiest bike in the world is it? the truimph and even the kinda funny looking ducati are better looking!
so it comes down to price, looks, fuel, gadgets, low down grunt!,realibility and ultimatly Grunt.
as an ex sports bike rider , the "true" adventure bikes were too soft for me so there is definatly a market for it!