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New optical illusion motorcycle safety advert

rating is 4.5 General news

Steve Farrell, 18 March 2009 14:57

A new motorcycle TV safety advert uses optical illusions to warn drivers how carefully they need to look for motorcyclists at junctions. The Transport for London ad was devised after psychologists found people mistakenly thought smaller objects would take longer to reach them than larger ones, even those moving at the same speed. This 'size arrival effect' could explain accidents ...

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New optical illusion motorcycle safety advert

A new motorcycle TV safety advert uses optical illusions to warn drivers how carefully they need to look for motorcyclists at junctions. The Transport for London ad was devised after psychologists found people mistakenly thought smaller objects would take longer to reach them than larger ones, even those moving at the same speed. This 'size arrival effect' could explain accidents ...

  • Motorcycle News
  • General news
  • 18 March 2009

£1.2 million ‘Think Bike’ campaign this spring

Drivers will be told to look out for bikes in a £1.2mllion government campaign this spring.  The ‘Think bike’ campaign will run from March to April, to coincide with many riders returning to the roads after winter.  The Department for Transport plans to spend more on the initiative than almost any other road safety campaign this year. Funding of £1.275million ...

  • Motorcycle News
  • General news
  • 07 February 2013

Win a £12,000 bike for doing police Bikesafe course

Motorcyclists are being offered the chance to win a bike worth £12,000 for doing a safe riding course taught by police. A scooter worth up to £2000 is also on offer in the initiative to improve motorcycle safety in London. Winners will get to choose the bike or scooter model they want up to the prize value. Three runners up ...

  • Motorcycle News
  • General news
  • 03 November 2011

Spending review warning

Motorcycle safety could suffer due to Chancellor George Osborne’s spending cuts, the British Motorcyclists Federation has warned. Local authorities are likely to reduce spending on road maintenance, leading to more potholes, and axe safety initiatives including subsidised rider training. Free police-run Bikesafe riding courses are in jeopardy because they receive funding from forces and local authorities, both of which have ...

  • Motorcycle News
  • General news
  • 25 October 2010

ACPO eats its words

Police chiefs have made a humiliating climb-down over proposals to ban motorcycles, following pressure from MCN. The Association of Chief Police Officers (ACPO) has admitted to MPs that basic claims backing up the proposal were untrue. ACPO had told the commons transport committee motorcycles may not belong on UK roads but has now accepted: ‘Motorcycling is a viable and necessary ...

  • Motorcycle News
  • General news
  • 02 December 2008

Thames Valley Police to remove speeding campaign posters

Officers stand proudly in front of a "motorcycle safety" poster showing a small boy clutching a crash helmet and wondering where daddy is. And perhaps we should take it as sign of the level of thought and planning that went into the posters that just one week later they were all to be taken down due to a major gaffe: ...

  • Motorcycle News
  • General news
  • 18 August 2008

Motorcycles to get new onboard warning systems

Motorcycles will get new onboard warning systems to tell the rider when he's going too fast under proposals announced in Brussels today. Government rejects speed limiter calls The technology will tell the rider when he's going into a bend too fast or exceeding the speed limit. A 'frontal collision warning' system will detect when the bike is too close to ...

  • Motorcycle News
  • General news
  • 25 June 2008

“Test pattern for spy satellites” is really just motorcycle training ground

Conspiracy theorists mistook a motorcycle training ground for a secret test pattern for spy satellites. A website on military “secrets” thought there was something fishy when it spotted a “strange new object” at RAF Feltwell in Norfolk. The website reported: “That ‘sports pitch’ is most likely a test pattern for the calibration of military satellites utilising Synthetic Aperture Radar (SAR) ...

  • Motorcycle News
  • General news
  • 18 March 2008

“Euro politicians want to ban motorcycles”

Brussels politicians want us off the roads, according to the president of the Association of European Motorcycle Manufacturers. European law makers intend to ban all motorcycles from the roads for good because they view them as too dangerous, ACEM president Stefan Pierer told MCN. Pierer said: “The politicians in Brussels are a big problem. They would like to forbid riding ...

  • Motorcycle News
  • General news
  • 26 February 2008

Health warnings for bikes

Consideration should be given to cigarette-style health warnings for motorcycles, campaign groups have said. The warnings would contain messages such as: ‘Motorcyclists make up less than 1% of road traffic but suffer around 18% of deaths and serious injuries.’ Paige Mitchell, coordinator of the Slower Speeds Initiative, said warnings should be combined with new regulations limiting the power, weight and ...

  • Motorcycle News
  • General news
  • 11 September 2007

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