The V-Strom is never going to electrify you with thrills. It’s not breathtakingly quick, but it is easy to ride and manageable, delivering loads of low and midrange grunt. You can throw it around with confidence and it’s backed up by excellent traction control and ABS. It’s also comfortable, natural, frugal and simple – yet still has neat touches like an adjustable ratchet screen and panniers incorporated into the design. It’s distinctive, looks good, there’s a comprehensive list of accessories and it’s under £10,000. Maybe the competition should be worried.