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Matthew Birt  says:

Yamaha to defend MotoGP crown with no sponsor

Yamaha will kick off the defence of its 2011 MotoGP crown without a title sponsor.Yamaha has struggled to replace Italian car giant Fiat following the departure of Valentino Rossi to Ducati at the end of 2010. Yamaha’s difficulty in attracting fresh investment was first reported by MCN in December, despite protracted talks with Petronas and AirAsia. Lorenzo and Spies will officially unveil...

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  • Posted 4 years ago (18 February 2011 12:25)

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Jul 08

Posts: 1539

jamieg999 says:


That argument makes sense until you factor in the recent AMG/Mercedes-Benz sponsorship deal with Ducati.

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mr zulu


Mar 07

Posts: 103

mr zulu says:


More to this than meets the eye.$10,000,000-$20,000,000 black hole in a race budget is enough to make any teams eyes water.

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Oct 10

Posts: 138


If the reigning world champions can't raise sponsorship what hope for the future of GP's.It's going to die & it's the fault of the fourstroke formula.

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Nov 04

Posts: 265

texas_rp says:

It is strange

Of course they would like a sponsor.  But they will use not having one to their advantage to promote their image and anniversary agenda rather than look desperate.  This would give a positive outlook for any potential sponsors.  I am surprized Yamaha haven't found one yet. 

I was thinking of Sterigarda.  They popped on board about 5 races into the 2009 WSB when Spies started to show that he was competitive and possibly a championship winning rider.  They then sponsored his wildcard ride in Valencia.  The company seemed bery pleased with the results and said they received more coverage and worldwide recognition from that one race than all of the WSB they did.  As Spies is a popular rider in Italy since he moved there and his biggest fan club is based there, I thought they might at least sponsor him.  Though he is not short of person sponsors.  He paid his two top crew members from his own wages last year.

Something will pop up.  But I have to say I like the corporate blue look.

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Nov 04

Posts: 265

texas_rp says:


I didn't think he was that unpopular in Spain.  They did put his picture on both side of an autobus plane! 

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Apr 09

Posts: 478

1986vfr750 says:

never underestimate rossi

As honda found out in 04( for completely different reasons granted) yamaha is also finding that falling out with rossi has definite consequences.  As i posted with the superbike sponsership problems, yamaha offended rossi and now no one wants to associate with them.  I think they are trying to put a brave face on a very embarassing situation.  Sure they can handle a season without a sponser, but as mr zulu says it will hurt and they cant do it indefinitely.  Having won the world title 3 years in a row, a sponser should be a no-brainer, but it would appear that no italian sponser will touch them, and dani boy has the spanish money.  After that it drops quickly as those are the 2 biggest motorcycle racing markets.  Once again rossi surprises with his far reaching influence.  Im not saying rossi told anyone to boycott, i just think it is a voluntary and unilateral show of support by italy for their favorite son. Yamaha will feel it this year as they have to pay for everything and i think their bike sales will drop significantly now that rossi is gone.While lorenzo may be rossis equal on the track he most certainly isnt off the track and thats what yamaha seriously overlooked when they decided to hitch their wagon to his star.  Shame on you yamaha for not learning from honda...dont piss off the doctor.  A couple of years ago rossis step dad hit his mother and he ended up dead by shotgun. Probably just a coincidence, but.... Italy and italians take rossis happiness very seriously

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Jan 09

Posts: 960

RawDawg says:

wtf 1986vfr750?

Did you just say Yamaha doesn't have a sponsor because "yamaha offended rossi and now no one wants to associate with them." Are you serious? And actually how to Yamaha "offend" Rossi? By not bowing to his demands of "it's Jorge or Me"? Or by giving Jorge equal kit? Or "letting" Jorge win the title on a Yamaha? I'm sorry but if I don't think Yamaha doesn't have a sponsor because "they offend Rossi" and no one wants to associate with them because of that than I guess I do underestimate Rossi. It sounds like a bunch of fanboy dribble because Yamaha didn't offend Rossi. Rossi painted himself into a corner and his big fat ego wouldn't let him be teammates to someone else wearing the crown on equal kit. And I don't think anyone sitting in a corporate marketing department is saying "we can't associate with Yamaha because they offended Rossi". Yeah, right.

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Nov 10

Posts: 1156

Elbowz11 says:


Could come over to MotoGP IMO Ben could play a part if it happens.

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Oct 07

Posts: 1302

hugelean says:

Yamaha had no sponsor last year either till Rossi called in a favour from a couple of close personal friends who happened to both be members of Fiats board. Rossi's appeal and sponsorship pull can only be underrated by the deluded. Rather than yamaha making the most of the opportunity, they will have to do the best they can with nowt. It is an embarassment however you look at it. I can't think of a leading, never mind champion sportsman in his field not getting a sponsor. I watched a tiddly winks on eurosport a while back and that was sponsored by a phone company... As for Ben, he's a real asset to the sport and would gain major qudos if US companys could be brought on board. I think it was a couple of years ago that KRSR was courting just one casino to fund his entire program, and apparently his part of their sponsorship program was relatively small fry. Spies defo has the ability to get the necessary exposure. Yam pull your finger out..

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Mar 09

Posts: 490

SV659Nut says:

Seriously now...

Rossi has a lot of fans but he is not what draws the vast majority of fans to the track, or the TV, on raceday. When he leaves, MotoGP will continue on just as successful as before he arrived.

Jorge is not a black spot on Yamaha's ability to land a sponsor. He is not as "likeable" to some as Rossi may be but he is certainly not a deal breaker.

If Yamaha can't get a sponsor for the world championship team it undoubtably has to do with the guy that is in charge of the marketing effort. Fire or reassign him and get someone in that will get the job done.

Go Spies!

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