Bruce Rossmeyer, Harley-Davidson dealer killed in road crash

One of America’s most successful Harley-Davidson dealers has been killed riding his bike to the Sturgis bike rally.

Bruce Rossmeyer, 66, was killed on Thursday in a motorcycle crash in Wyoming as he made his way to the Sturgis, motorcycle rally.

Rossmeyer was the boss of 13 dealerships in Florida, Colorado, Massachusetts, Mississippi and Tennessee. He opened the 109,000-square-foot Destination Daytona in October 2005.

He was travelling in the western part of the state when, according to Wyoming Highway Patrol he and the other motorcyclists tried to pass a pick-up towing a camping trailer.

“When Mr. Rossmeyer attempted to pass, the truck made its left turn and he hit the driver’s side door. The sixth motorcycle swerved to the right and avoided collision.”
Rossmeyer, who was not wearing a helmet, was declared dead at the scene.

Dickerson described the road as “straight, dry and flat.” He said the “extremely rural road” is an option to Sturgis, but not the primary way to travel there.