Ducati makes official announcement on Scrambler
09 June 2014 13:39
Ducati has at last officially confirmed the existence of the new Scrambler model and also presented a prototype model to the workers at the factory in Bologna on Monday.
There are still no official images of the bike at this stage and the bike was locked away inside a large yellow container where small groups of employees were shown the bike.
A statement from Ducati says: “Ducati gave its Bologna factory employees a surprise treat as they arrived for work on Monday, 9 June, with a private viewing of the prototype Scrambler intended for launch in 2015.
“Following many years of rumour and speculation around the project, Ducati’s creative internal stunt at the Italian manufacturer’s headquarters stylishly confirms the existence of the Ducati Scrambler with the added promise that it will be available from early 2015 onwards.
“Ducati’s decision to announce the arrival of the new model to its employees first, underlines the appreciation it has of its workforce, regarding it as the beating heart of the company. With them, project personnel are creating an entire world around the Scrambler with, as their impromptu beach suggested, a lifestyle of fun, creativity and free expression.
“As yet no official images have been released and none of the lucky Ducati employees were allowed to take photos inside the big yellow viewing container, but Ducati confirms the new Scrambler will finally break cover this autumn and become available from early 2015.”
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