KBC Helmets team up with Moto Direct

KBC Helmets has announced the appointment of Moto Direct as its sole UK distributor.   

KBC, who made the decision in 2002 to base its European Headquarters in Swadlincote Derbyshire, has progressively increased its market penetration throughout Europe and now looks to take KBC to the next level in the UK.

Alex Orazietti, National Sales Manager for KBC Europe said “Moto Direct, as the leading UK distributor, has all the skills and experience to maximise the potential of our brand within the UK and take KBC to the next level.”

Moto direct are already distributors of top brands Arlen Ness, Berik, RST, Wolf, Puma, Gear, Motul and AGV and Dainese. 

Commenting further on the deal Loz Broers, recently appointed as Managing Director of KBC Europe said, “Appointing Moto Direct as our sole UK distributor, will enable us to focus further on servicing and developing our rapidly growing European Distributor Network and OEM client base.”

Speaking on the announcement Jonny Towers, Sales and Brand Director of Moto Direct said, “Having the opportunity to distribute KBC is tremendously exciting for our company. It is a brand with enormous potential.

“KBC has built a reputation for investing heavily in research and development and building a quality product at an affordable price, these product attributes combined with the implementation of the very comprehensive marketing and sponsorship programme planned for 2010 and beyond will undoubtedly take the brand from strength to strength.”

Moto Direct will be launching the new 2010 range at its dealer convention in October, when the full range will be in stock.  

For KBC helmet range and list of dealers see: www.kbchelmets.co.uk.