Turning right? Think bike!

A major new campaign is being launched to educate car drivers about the risk they pose to motorcyclists.

The campaign, run by Kent County Council, Medway Council and the Kent and Medway Safety Camera Partnership, uses posters to bang home the message ‘Turning right? Think bike!’
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Kent’s latest figures show that in 2004, 169 riders bikes, scooters and mopeds were killed or seriously injured. And inn built up areas, many of the crashes involved another road user – usually a car driver.

Failure by drivers to see motorcyclists has been identified as a common factor.
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“All too often, drivers look but fail to see motorcycles when pulling out of junctions. Drivers need to take an extra second or two to look out for bikers,” said KCC Road Safety Officer for motorcycles, Tom Morton.

While acknowledging that car drivers are often at fault, Morton also urged bikers to be wary of the fact that drivers won’t always see them.

He added: “As well as making themselves as visible as possible by wearing appropriate clothing, bikers should always assume that drivers haven’t seen them and ride accordingly.”