The Triumph Tiger 1050 stars in a revolutionary new drama which features a mix of graphic novel, live action, and archive black and white film footage. And you can watch one of the trailers, here.
The Many Worlds of Jonas Moore features actor Colin Salmon, who has previously appeared in films including Resident Evil and Bond film: Die Another Day, as a computer character who becomes aware of his surroundings and has to fight for survival against other game characters, and the gamers themselves.
Creator Howard Webster avoided the traditional method of hiring media and ad agencies, and went directly to suitably cool companies, including contacting Triumph boss John Bloor. The Triumph marketing team loved the idea, and provided both sponsorship and bikes.
Webster said "I went for Triumph because the story is set in a time where the British Empire has never ended, and we've got a black british hero. So it was just about finding really cool British brands.
"It's an old school brand that has reinvented itself, the bikes are brilliantly engineered, they look amazing, and they have a really good fashion line. We chose the Tiger because Colin is such a big guy - he still manages to make the Tiger look small. It also had to be robust and sturdy enough to be fitted with machine guns, and looks like it could jump through a billboard, take a beating and still keep going."